Newsletter
Contact
The Click & Collect model is a three-step process for placing a WIC grocery order online, then picking it up and paying for it at the store. This model for online ordering could be an opportunity, during the COVID-19 pandemic and beyond, to address certain challenges to WIC shopping and benefit redemption. A pilot study in Tennessee found that this online ordering model was feasible and acceptable to both WIC participants and WIC vendor staff, as well as sustainable and scalable. This brief presents findings from the study and suggestions from WIC participants and grocery retailer staff to improve the Click & Collect model. It describes opportunities for online ordering to address challenges to WIC shopping and benefit redemption, and issues for researchers and retailers to consider when implementing WIC online ordering in their community.
Published: June 2021
Publisher: Healthy Eating Research
Authors: Zimmer MC, Kovalsky E, Anderson Steeves E
Keywords: Grocery store, Supermarket, Women, Infants, and Children (WIC)
Focus Area: Nutrition Policy & Programs
Age Groups: Pregnant women, infants and toddlers (ages 0 to 2), Preschool-age children (ages 3 to 5)
Resource Type: Research Brief
State: Tennessee
Related Research
September 2025
Food Insecurity-Related Stigma Among Adults in the United States: A Scoping Review
This review aimed to characterize individual- and structural-level stigma associated with government (ie, SNAP, WIC) and emergency food program (ie, food banks, pantries, cupboards, soup kitchens) utilization in the US. 5 databases (PubMed, PsychINFO, Web of Science, CINAHL, Sociological Abstracts) were searched in June 2024. The review included peer-reviewed articles (January 2004 – June 2024), MoreAugust 2025
Lived Experiences of Families Navigating Safety Net Expansions and Retractions During the Pandemic: A Qualitative Study
This study aimed to understand the experiences of families with low income in California with pandemic safety net support expansions and retractions, including barriers to program access. Using open-ended questions, we explored the self-reported experiences of pandemic-era safety net expansions and expirations between January and June 2023 among a group of caregivers of young children MoreAugust 2025