This article provides an overview of the growing digital media and marketing landscape, focusing on four developments that are shaping marketing strategies and techniques: 1) the growth of interactive games and increasing sophistication of augmented realities and other immersive features of digital media; 2) the rapid explosion of social media and the emergence of marketing More
This article discusses the results of a study that compared foods and beverages served to 2- to 5-year-olds by type of child-care site and participation in the federally-funded Child and Adult Care Food Program (CACFP). Results from a statewide survey of California child-care providers suggest that CACFP child-care sites in general, and Head Start centers More
This paper discusses the results of a study that tested whether the associations between franchised fast-food restaurants or convenience store density near schools and childhood overweight varied by race/ethnicity, sex, and grade. Using data for 926,018 racially/ethnically diverse children in fifth, seventh, or ninth grade in 6,362 public California schools, researchers documented four findings in More
This study examined 151 written district school wellness policies in Connecticut and found that significant improvement in school-level implementation of policies was reported after written policies were adopted. Stronger and more comprehensive written policies predicted significantly greater implementation of practices and policies at the school level. Some sociodemographic characteristics predicted the strength of wellness policies. More
This paper discusses the results of a study which analyzed the images of overweight and obese individuals in Time and Newsweek magazine coverage over a 25-year period (1984-2009), comparing the depictions with the actual national prevalence of obesity within key populations of interest during the same period. Researchers found that over one-third of depicted individuals More
This article examines the impact of the 2009 food package changes for the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) on the availability of healthful foods in two lower-income urban neighborhoods in Philadelphia. Each year, WIC provides more than 9 million pregnant and breast-feeding women, infants, and children up to age five More
This paper discusses the results of a study which examined the relationship between home food preparation and adolescent body mass index (BMI) in a sample of 240 African American adolescents and their caregivers in Baltimore, Md. Researchers found that meals prepared at home in African American households do not necessarily promote healthy BMI in youth. More
This study explored the extent to which schoolchildren would purchase pre-cut and bagged fruits and vegetables from a mobile fruit vendor (frutero). During 14 days in fall 2008, a vendor sold fruits and vegetables at the entrance of an elementary school property in Oakland, California, at the close of each school day. Overall, 248 bags More
In-store food marketing can influence food purchasing behaviors, but much remains to be learned about what food marketing practices in grocery stores can help address the growing burden of obesity. This paper synthesizes research and publications from industry and academic sources on the topic and provides direction for developing and evaluating promising interventions. Findings from More
One hundred percent fruit juice makes up a substantial part of the total fruit intakes of children and is a major contributor to their total nutrient intake. However, fruit juices have energy densities similar to sugar-sweetened beverages and might contribute to excess energy intake, obesity, and weight gain. This paper discusses the results of a More
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