This study examines trends in the prevalence of price promotions among packaged food and beverage purchases, differences in prevalence by household race/ethnicity or income, and the association between price promotions and the nutritional profile of purchases. The cross-sectional study uses a dataset of 90 million purchases from 38,744 (2008) to 45,042 (2012) U.S. households in More
Keywords: Food outlet, Front-of-package labeling, In-store marketing
Nutrient content claims, which characterize the level of a nutrient in a food (e.g., “low-sugar”), are a commonly used marketing tactic. The association between claims, the nutritional quality of products, and consumer purchases is unknown. This study examined low-content nutrient claims on more than 80 million packaged food and beverage purchases from a transaction-level database More
Despite substantial literature on how to improve the food environment for children, there has been little work examining how price promotions, nutrient-related claims, and their interactions might be associated with the nutrient profile of food purchases, particularly for lower-income and racial/ethnic minority populations. This study will address these gaps using 2008-2012 data for a demographically More
Keywords: Food outlet, Front-of-package labeling, In-store marketing
Date: July 2015
Resource Type: Commissioned Research Project Summary
Focus Areas: Food Marketing Food Retail Pricing & Economics