The New York City Department of Health and Mental Hygiene approved a regulation that requires that calorie information be posted on menu boards for restaurant chains with 15 or more stores nationally. This regulation went into effect in 2008. The regulation is intended to increase prominence of calorie information at point-of-purchase to help consumers make healthier food choices, and may also encourage chains to reformulate menu items, offer healthier items and change promotional materials to emphasize healthier options. In this research, investigators will conduct a survey of customers at fast-food restaurants pre-post enforcement of calorie labeling regulations. Survey data will be used to assess: (1) changes in the percentage of customers that report seeing information and (2) changes in purchasing as a result of calorie information. Subgroup analyses, as appropriate, will include demographics, chain and calorie information posting mode. In addition, a complimentary analysis will examine pre-post differences in menu offerings at the top 25 fast-food chains.
Evaluating the New York City Calorie Labeling Regulation
Consumer Awareness of Fast-Food Calorie Information in New York City After Implementation of a Menu Labeling Regulation
This article examines consumer awareness of calorie information at fast-food restaurant chains in New York City after the introduction of calorie labeling on menus and menu boards. Researchers found that awareness of calorie information increased from pre-enforcement to post-enforcement of the calorie labeling regulation (25% to 64%). Among customers who … More
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More
Children and adolescents see between 4,500 and 6,000 food ads on TV each year, the majority of which are for products high in sugar and fat and low in essential nutrients. In April 2011, a coalition of federal authorities known as the Interagency Working Group on Foods Marketed to Children … More