This brief examines how foods and beverages are marketed to children and adolescents, how food and beverage companies encourage younger individuals to buy their products and whether limiting youth’s exposure to food and beverage marketing could have benefits in preventing childhood obesity.
Food and Beverage Marketing to Children and Adolescents: What Changes are Needed to Promote Healthy Eating Habits? A Research Brief
Related Research
February 2016
Minimum Stocking Levels and Marketing Strategies of Healthful Foods for Small Retail Food Stores
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More
April 2015
Alignment of Children’s Food Advertising With Proposed Federal Guidelines
Children and adolescents see between 4,500 and 6,000 food ads on TV each year, the majority of which are for products high in sugar and fat and low in essential nutrients. In April 2011, a coalition of federal authorities known as the Interagency Working Group on Foods Marketed to Children … More
January 2015
Recommendations for Responsible Food Marketing to Children
The marketing of unhealthy foods to children and youth is a major public health concern. Children in the United States grow up surrounded by food and beverage marketing, which primarily promotes products with excessive amounts of added sugar, salt, and fat, and inadequate amounts of fruits, vegetables, and whole grains. … More