Nutrition Label Viewing During a Food-Selection Task: Front-of-Package Labels vs. Nutrition Facts Labels
Attention to nutrition information, including reading food labels, can be an effective way to improve dietary behaviors. Research has identified consumer characteristics associated with viewing Nutrition Facts labels; however, little is known about those who view front-of-package nutrition labels. This study examines and quantifies Nutrition Facts and front-of-package nutrition label viewing among American adult consumers. Participants, consisting of pairs of 123 parents and one of their children (ages 6 to 9 years), were randomized to conditions in which front-of-package nutrition labels were present or absent, and signage explaining front-of-package nutrition labels was present or absent. Adults’ visual attention to Nutrition Facts labels and front-of-package nutrition labels was objectively measured via eye-tracking glasses. Overall, front-of-package labels were more likely to be viewed than Nutrition Facts labels (63% vs. 42%) among all consumers. Among participants who had access to signage explaining front-of-package nutrition labels, 95 percent viewed at least one front-of-package label, whereas only 27 percent of participants viewed front-of-package labels without signage. The study suggests that consumer attention to front-of-package labeling would be increased by informational campaigns educating consumers of the availability of this resource and how to use it.
This study examined the impact of front-of-package (FOP) labels and in-aisle signage identifying and explaining those labels on the healthfulness of foods selected by consumers. 153 parent/child pairs completed the study in a laboratory grocery aisle. Participants were randomly assigned to one of five conditions: (i) Facts up Front labels … More
This study assesses front-of-package nutrition labeling using novel technology (eye tracking) in a population at risk for obesity (urban, lower-income, racial and ethnic minority). Eye tracking allows objective comparison of use of monochromatic Nutrition Keys labels (soon to be added to food packages by the Grocery Manufacturers Association, but currently … More
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More