This study examined the impact of front-of-package (FOP) labels and in-aisle signage identifying and explaining those labels on the healthfulness of foods selected by consumers. 153 parent/child pairs completed the study in a laboratory grocery aisle. Participants were randomly assigned to one of five conditions: (i) Facts up Front labels with in-aisle signs explaining the labels; (ii) Facts up Front labels, no signage; (iii) Color-coded Multiple Traffic Light labels with in-aisle signage; (iv) Multiple Traffic Light labels, no signage; or (v) control group, no labels or signage. Saturated fat, sodium, sugar, and calorie content of foods selected by consumers were compared across conditions. Researchers found that neither the Facts up Front nor Multiple Traffic Light labels led to food choices with significantly lower saturated fat, sodium, or sugar. In-aisle signs explaining the labels were somewhat helpful to consumers in making more healthful decisions.
Impact of Explained v. Unexplained Front-of-Package Nutrition Labels on Parent and Child Food Choices: A Randomized Trial
Nutrition Label Viewing During a Food-Selection Task: Front-of-Package Labels vs. Nutrition Facts Labels
Attention to nutrition information, including reading food labels, can be an effective way to improve dietary behaviors. Research has identified consumer characteristics associated with viewing Nutrition Facts labels; however, little is known about those who view front-of-package nutrition labels. This study examines and quantifies Nutrition Facts and front-of-package nutrition label … More
Using New Eye-Tracking Technologies to Assess the Effects of Varied Nutrition Labels on the Selection and Purchase of Healthful Foods
This study assesses front-of-package nutrition labeling using novel technology (eye tracking) in a population at risk for obesity (urban, lower-income, racial and ethnic minority). Eye tracking allows objective comparison of use of monochromatic Nutrition Keys labels (soon to be added to food packages by the Grocery Manufacturers Association, but currently … More
Retailers and other organizations currently use a variety of nutrition standards and recommendations to guide consumers towards healthier, “Better for You”, options. This variety can be confusing to consumers. Healthy Eating Research convened a scientific advisory committee to review existing “Better-For-You” nutrition standards, and analyze their strengths and weaknesses. The … More