The Use of Brand Mascots and Media Characters: Opportunities for Responsible Food Marketing to Children

This issue brief examines the evidence on how food, beverage, restaurant, and entertainment companies have used brand mascots and cartoon media characters to influence children’s diet and health. Brand mascots and media characters represent a broad range of human or fictional kid-friendly animals or animated objects used by companies to market their products. Many of More

School Fundraisers: Positive Changes in Foods Sold, but Room for Improvement Remains

This brief reviews the evidence on food-related fundraising in schools and changes to the school food environment over the past decade, providing new data from the Bridging the Gap (BTG) research program’s 2013-14 school year national survey data. In-school fundraisers can be problematic nutritionally because, historically, unhealthy foods such as baked goods, candies, and sugary More

Evaluating Healthy Fast-Food Kids’ Meal Defaults

This project will determine whether restaurants have implemented healthier kids’ meal default policies and whether healthy defaults successfully reduce calories and improve the overall nutritional quality of fast-food meals consumed by children. The team will conduct two studies to update research conducted in 2010 and 2013 and measure change over time. In the first study, More

Developing, Validating and Feasibility Testing a Cost-Effective Photo-Evidence Method to Assess Effectiveness of Access to Drinking Water in Schools

This study will develop and validate a photo-evidence method to measure effectiveness of water access in schools since the Healthy and Hunger-Free Kids Act of 2010 requires that potable water be available to children at no charge during mealtimes in areas where meals are served. The aims of this study are to: 1) develop and More

Examining Links Between Tribal Food Policies and Community Health, With a Focus on Prevention of Childhood Obesity and Promotion of Healthy Eating

This project will examine the linkages between tribal government food policies and tribal community health, with a focus on the impact of food policy on obesity prevention among children and adolescents and the promotion of healthy eating. This project aims to study and report on three primary issues: 1) tribal communities’ use of food sovereignty More

Identifying Successful Childhood Obesity Interventions in Massachusetts Schools and Using Findings to Improve Programs at Schools Left Behind

While overall prevalence of obesity improved in Massachusetts public schools between 2009 and 2014, prevalence remained unchanged for children living in poor, rural, and smaller communities. This project will identify which programs and activities have been effective in reducing childhood obesity among the successful schools, and use the information to guide future interventions for those More

Refining and Disseminating a Valid, Reliable Quantitative Assessment Tool, WellSAT-I, to Measure Implementation of School Wellness Policies

The primary goal of this project is to refine and disseminate a valid, reliable quantitative assessment tool to measure the implementation of school wellness policies use to meet the Healthy and Hunger-Free Kids Act mandate to evaluate and report on wellness policy implementation. The research team previously developed the WellSAT tool to assess written school More