Examining Marketing Approaches to Increasing Sales of Healthy Kids’ Menu Items in Quick-Service Restaurants

Through cooperation between the food service industry and public health, this project aims to improve nutritional quality of kids’ menus in fast food restaurants. This study will examine pooled sales data from 10 Taco Time restaurants showing items sold from the kids’ menu over three exposure periods: a 6-month baseline, a 3-month period following introduction More

Studying Food and Marketing Industry Research Behind Digital Media Marketing to Children and Adolescents

As digital media become ever more present in children’s lives, public health researchers and policy-makers need to understand how the new marketing ecosystem infiltrates and influences consumers. Yet specialized, commercially-sponsored digital marketing research remains obscured from public view because much of it occurs outside the academy. This study will make highly accessible and visible an More

Examining the Influence of Mobile Food Vendors on Food and Beverage Choices of Low-Income Mexican-American Children in Texas Colonias

The prevalence of overweight and obesity among Mexican-American children is exceedingly high. Understanding the role of mobile food vendors in low-income, limited-resource Mexican-American colonia neighborhoods is critical. With the involvement of community partners and building on prior food environment projects within the colonias, the aim of this study is to assess the neighborhood and household More

Studying the Effect of Beverage Taxes on Children’s Energy Intake and Tax Revenue

Health advocates have increasingly argued for taxes on calorically sweetened beverages. However, there is little empirical research that evaluates the public health and fiscal impacts of such taxes while simultaneously accounting for consumers’ and suppliers’ likely changes in economic behavior in response to a targeted tax. The aim of this study is to use econometric More

Examining How Increases in Earned Income Tax Credits, Food Prices and Neighborhood Context Affect Children’s BMI

The goal of this project is to examine how increases in family income generated by geographic- and time-varying changes in earned income tax credits (EITC) impact children’s body mass index, and how this effect may depend on their neighborhood food environment and regional food prices. Focusing on EITC-generated income changes amounts to a quasi-experimental research More

Local School Wellness Policies: How Are Schools Implementing the Congressional Mandate? A Research Brief

The Child Nutrition and WIC Reauthorization Act of 2004 mandated that school districts participating in any federally reimbursed school meal programs develop a local school wellness policy by the beginning of the 2006-07 school year. This brief, published by the Robert Wood Johnson Foundation, summarizes key results from early research on the implementation of these More