Health advocates have increasingly argued for taxes on calorically sweetened beverages. However, there is little empirical research that evaluates the public health and fiscal impacts of such taxes while simultaneously accounting for consumers’ and suppliers’ likely changes in economic behavior in response to a targeted tax. The aim of this study is to use econometric models to examine the effectiveness of select targeted beverage taxes on calorically sweetened beverages in reducing energy intake and determine the best tax strategy for achieving the intended public health and fiscal goals in each of the 50 largest cities/markets across the U.S. A final product of this work will be an electronic toolkit that municipalities can use to calculate the reduction in energy intake and increase in tax revenue based on user-specified tax type and rate and a specific catchment area.
Studying the Effect of Beverage Taxes on Children’s Energy Intake and Tax Revenue
By Ounce or by Calorie: The Differential Effects of Alternative Sugar-Sweetened Beverage Tax Strategies
This paper examines the differential effects that taxing sugar-sweetened beverages (SSBs) by calories and by ounce have on beverage demand. Based on sales data from supermarkets across four New York state regions, researchers predict that a calorie-based SSB tax is more effective than an ounce-based tax because it achieves more … More
Stories of Success: A Qualitative Examination of Contributors to Excellence in School Drinking Water Access
Drinking water instead of beverages with added sugar can help prevent obesity and cavities and promote overall health. Children spend much of their day in school, where they have variable access to drinking water. In 2010, federal and state law required California public schools to provide free potable water to … More
Policymakers worldwide are considering requiring warnings for sugary drinks. A growing number of experimental studies have examined sugary drink warnings’ impacts, but no research to our knowledge has synthesized this literature. To inform ongoing policy debates, this study aimed to identify the effects of sugary drink warnings compared with control … More