Age Group: Preschool-age children (ages 3 to 5)

How Television Fast Food Marketing Aimed at Children Compares with Adult Advertisements

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This article compares quick-service restaurant (QSR) television advertisements for children’s meals with adult advertisements from the same company to assess whether companies were complying with their self-regulatory pledges. Researchers coded nationally televised advertisements for visual and audio assessments of branding, toy premiums, movie tie-ins, and depictions of food. They found that almost all of the More

Fast-Food TV Advertising Aimed At Kids

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Fast-food companies emphasize toy giveaways and movie tie-ins when marketing to kids on television, which suggests the industry is not abiding by its own pledges regarding child-directed marketing. Learn more about fast-food marketing and share the infographic below with others.

State Law Approaches to Addressing Digital Food Marketing to Youth

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State consumer protection laws have yet to fully catch up with advances in digital marketing. This report focuses on how existing state consumer protection law can be used to limit harmful digital marketing to children and adolescents. The report describes the key differences between digital and traditional food marketing and discusses a variety of digital More

Predicting the Effects of Sugar-Sweetened Beverage Taxes on Food and Beverage Demand in a Large Demand System

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This paper predicts the effects of sugar-sweetened beverage (SSB) taxes on demand for 23 categories of packaged foods and beverages and the associated changes in calories, fat, and sodium intake and consumer welfare. Using household food purchase data from the national 2006 Nielsen Homescan panel, researchers used demand elasticity estimates to simulate the effects of More

Menu Labeling Regulations and Calories Purchased at Chain Restaurants

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This article evaluates the impact of a menu labeling regulation in King County, Wash., on calories purchased and awareness and use of labels six and 18 months after implementation. Like prior studies, researchers found no significant changes in calories purchased six months after implementation, but found a modest decrease in the calories purchased after 18 More

Food Marketing to Children on U.S. Spanish-Language Television

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This paper analyzes food and beverage advertising on Spanish-language children’s television compared with advertising found on English-language programs. Researchers found that although the amount of food advertising was lower on Spanish-language channels than on English-language programs, the nutritional quality of foods advertised on Spanish-language channels was substantially poorer than on English-language channels. More than 84 More

Using Rewards-Based Incentives to Increase Purchase of Fruit and Vegetables in Lower-Income Households: Design and Start-Up of a Randomized Trial

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This paper reports the design and baseline results of a rewards-based incentive program–the Frequent Buyer Rewards Study–in a large full-service supermarket located in a predominately minority community in Philadelphia, Penn. The Frequent Buyer Rewards Study is a four-phase randomized trial designed to increase the purchase of fruits and vegetables in lower-income households. Baseline data indicates More