This legal issue brief focuses on “pester power” food and beverage marketing, in which young children are targeted by marketers in an effort to get them to encourage their parents to purchase products for them. In the brief, pester power marketing is analyzed under existing state consumer protection laws and two primary legal theories: (1) More
This report summarizes findings from a 50-state survey of state consumer protection laws to identify key statutes that hold promise to protect children when they are the targets of marketing for unhealthy food and beverage marketing. The authors apply a consumer protection legal framework by dividing children’s food and beverage marketing into three categories: a) More
This paper discusses the development and validity of a self-administered survey to assess the nutrition and physical activity environment of child-care centers. The survey assesses four areas related to nutrition and physical activity: center policies, practices related to the social environment, physical environment and nutrition quality. To evaluate criterion validity of the survey, researchers compared More
In a 2005 report, Food Marketing to Children and Youth: Threat or Opportunity, an IOM expert committee concluded that prevailing food and beverage marketing practices did not support a healthful diet and provided recommendations to guide diverse stakeholders to promote a healthful diet to children and adolescents. This paper reviews the available evidence between December More
This article summarizes the scientific literature on state regulations, practices and policies, and interventions for promoting healthy eating and physical activity, and for preventing obesity in preschool-aged children attending child care. Findings of the review indicate that most states lack strong healthy eating and physical activity regulations for child-care settings. Assessments of child-care settings suggest More
Food marketing that employs computers and mobile devices to engage young people has exploded in recent years and can directly target and geo-locate children, often without parental knowledge. State Attorneys General (AGs) have authority to protect the public from Unfair and Deceptive Acts and Practices (UDAP). Digital marketing that bypasses parents and is designed to More
The impact of family food purchasing on child obesity is understudied, and little is known about the roles that consumer shopping behavior and local prices for goods with different nutritional content play in determining obesity prevalence. This project will use unique, nationally-representative scanned UPC data collected by Nielsen over a 12-year period on consumer grocery More
The United States Department of Agriculture (USDA) is in the process of writing new regulations for the Child and Adult Care Food Program (CACFP) in response to the passage of the Healthy, Hunger-Free Kids Act of 2010. Regulations are expected to draw heavily upon recommendations made in the Institute of Medicine’s (IOM) 2010 report on More
Because lifelong diet habits are shaped in early childhood, California Food Policy Advocates worked with the California Legislature to successfully pass legislation creating healthy beverage standards for all licensed child-care settings. California is among the first states to establish such standards for licensed child care. This project seeks to evaluate the impact of these standards. More
This project will provide new data about the potential for local governments to take meaningful action to prevent childhood obesity through policy implementation in child-care settings. Because local laws often serve as drivers of state law, this research will help inform childhood obesity prevention policy both at state and local levels around the nation. This More
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