Published: September 2011

ID #: 1052

Journal: Am J Prev Med

Authors: Kraak VI, Story M, Wartella EA, Ginter J

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In a 2005 report, Food Marketing to Children and Youth: Threat or Opportunity, an IOM expert committee concluded that prevailing food and beverage marketing practices did not support a healthful diet and provided recommendations to guide diverse stakeholders to promote a healthful diet to children and adolescents. This paper reviews the available evidence between December 1, 2005 and January 31, 2011 to evaluate industry stakeholders’ progress to market a healthful diet to children and adolescents. The evaluation showed that moderate progress was made by food and beverage companies and industry, in cooperation with public-sector groups, to improve marketing practice standards. Limited progress was made by restaurants, industry trade associations, entertainment companies, and the media.

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