In a 2005 report, Food Marketing to Children and Youth: Threat or Opportunity, an IOM expert committee concluded that prevailing food and beverage marketing practices did not support a healthful diet and provided recommendations to guide diverse stakeholders to promote a healthful diet to children and adolescents. This paper reviews the available evidence between December 1, 2005 and January 31, 2011 to evaluate industry stakeholders’ progress to market a healthful diet to children and adolescents. The evaluation showed that moderate progress was made by food and beverage companies and industry, in cooperation with public-sector groups, to improve marketing practice standards. Limited progress was made by restaurants, industry trade associations, entertainment companies, and the media.
Published: September 2011
ID #: 1052
Journal: Am J Prev Med
Authors: Kraak VI, Story M, Wartella EA, Ginter J
Keywords: Digital marketing, Fast food, Food advertising, Food formulation, Front-of-package labeling, Grocery store, In-store marketing, Media, Nutrition standards, Restaurant, Self-regulation, Snacks, Social media, Sugar-sweetened beverages
Resource Type: Journal Article