Published: September 2011

ID #: 1052

Journal: Am J Prev Med

Authors: Kraak VI, Story M, Wartella EA, Ginter J

See more related research

Share


In a 2005 report, Food Marketing to Children and Youth: Threat or Opportunity, an IOM expert committee concluded that prevailing food and beverage marketing practices did not support a healthful diet and provided recommendations to guide diverse stakeholders to promote a healthful diet to children and adolescents. This paper reviews the available evidence between December 1, 2005 and January 31, 2011 to evaluate industry stakeholders’ progress to market a healthful diet to children and adolescents. The evaluation showed that moderate progress was made by food and beverage companies and industry, in cooperation with public-sector groups, to improve marketing practice standards. Limited progress was made by restaurants, industry trade associations, entertainment companies, and the media.

Related Research

June 2023

Understanding Barriers and Facilitators of Universal Free School Meals in NYS

When waivers for Universal Free School Meals (UFSM) ended in 2022, approximately 726,000 students lost access to free meals in New York (NY). This study examines the impact of maintaining (or de-implementing) Universal Free School Meals in NY, especially for Black and Hispanic/Latino families who may be disproportionately impacted by pre-existing inequities. This study will More

May 2023

Toddler milk: a scoping review of research on consumption, perceptions, and marketing practices

Toddler milk is an ultra-processed beverage consisting primarily of powdered milk, caloric sweeteners, and vegetable oil. Pediatric health authorities do not support the use of toddler milk, and emerging evidence suggests that toddler-milk marketing practices may mislead consumers. However, studies have not synthesized the extent of toddler-milk marketing practices or how these practices affect parents’ More

March 2023

Reducing Student Exposure to Digital Food and Beverage Marketing: Policy and Practice Recommendations

Digital marketing of unhealthy foods and beverages to children and adolescents is pervasive, highly effective, undermines healthy eating, and contributes to health inequities. Expanded use of electronic devices and remote learning during the COVID-19 pandemic has increased the urgency for policy interventions to limit digital food marketing in schools and on school-issued devices. The US More