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Evaluating Marketing Strategies to Increase the Purchase of Healthy Foods in Lower-Income Communities

There is increased attention and funding to policies that can increase the presence of supermarkets in lower-income, ethnically diverse neighborhoods. While having access to a wide variety of foods is a basic human right, little is known about what purchases are made in supermarkets in these areas and the factors that influence them. The aims More

Keywords: Community setting, Food outlet, In-store marketing, Neighborhood, Point-of-decision prompts, Supermarket, Urban

Date: November 2010

Resource Type: Grant Summary

Focus Areas: Food Access Food Marketing Pricing & Economics

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Focus Areas

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Race/Ethnicity

Evaluating Marketing Strategies to Increase the Purchase of Healthy Foods in Lower-Income Communities