Research & Publications | Healthy Eating Research

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State Law Approaches to Addressing Digital Food Marketing to Youth

State consumer protection laws have yet to fully catch up with advances in digital marketing. This report focuses on how existing state consumer protection law can be used to limit harmful digital marketing to children and adolescents. The report describes the key differences between digital and traditional food marketing and discusses a variety of digital More

Date: July 2013

Resource Type: Report

Focus Areas: Food Marketing

It’s Not Just for Teens: Viral Marketing to Young Children

This legal issue brief focuses on “viral” or “word-of-mouth” marketing. Viral marketing campaigns are designed to mask their commercial origin, which raises multiple issues related to protecting consumers, especially young children. These campaigns are used to drive traffic to a firm’s website, Facebook page, or online marketing application. The brief describes viral marketing tactics used More

Date: March 2013

Resource Type: Research Brief

Focus Areas: Food Marketing

Analyzing the Legal Authority of State Attorneys General to Limit Unfair and Deceptive Digital Food Marketing to Children

Food marketing that employs computers and mobile devices to engage young people has exploded in recent years and can directly target and geo-locate children, often without parental knowledge. State Attorneys General (AGs) have authority to protect the public from Unfair and Deceptive Acts and Practices (UDAP). Digital marketing that bypasses parents and is designed to More

Date: September 2011

Resource Type: Grant Summary

Focus Areas: Food Marketing