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Looking Beyond the Marketing Claims of New Beverages: Health Risks of Consuming Sports Drinks, Energy Drinks, Fortified Waters and Other Flavored Beverages

Consumption of several new categories of ‘fortified’ sugary beverages has increased significantly in recent years. Energy drinks, sports drinks, fruit drinks, flavored waters, and sweetened teas and coffees are heavily marketed and have become popular with children and adolescents as well as adults. This report describes the results of the first comprehensive, scientific study of More

Keywords: Food advertising, Food formulation, Front-of-package labeling, Sugar-sweetened beverages, Water

Date: August 2014

Resource Type: Report

Focus Areas: Beverages Food Marketing

Examining the Nutritional Content and Youth-Focused Marketing of Fortified Drinks to Strengthen Public Policies

With the link between sugar-sweetened beverages (SSBs) and childhood obesity well established, effective strategies to reduce consumption of these beverages among children are needed. The objective of this research is to determine whether the nutritional content of fortified beverages and fruit drinks warrants their inclusion or exclusion from public policies designed to reduce the marketing More

Keywords: Food advertising, Food formulation, Sugar-sweetened beverages

Date: February 2012

Resource Type: Grant Summary