Consumption of several new categories of ‘fortified’ sugary beverages has increased significantly in recent years. Energy drinks, sports drinks, fruit drinks, flavored waters, and sweetened teas and coffees are heavily marketed and have become popular with children and adolescents as well as adults. This report describes the results of the first comprehensive, scientific study of 21 popular sugary drinks, which was undertaken in order to understand the potential health impact on young people who consume them. Findings suggest that in most cases these fortified sugary beverages provide little or no health benefit, in some cases the added ingredients may be harmful, and in nearly all cases drink manufacturers market these sugar-sweetened beverages as beneficial or health enhancing. Moreover, these popular drinks are a major source of sugar and add significant calories to the diets of children and adolescents diets, which increases risk of obesity.
Looking Beyond the Marketing Claims of New Beverages: Health Risks of Consuming Sports Drinks, Energy Drinks, Fortified Waters and Other Flavored Beverages
Examining the Nutritional Content and Youth-Focused Marketing of Fortified Drinks to Strengthen Public Policies
With the link between sugar-sweetened beverages (SSBs) and childhood obesity well established, effective strategies to reduce consumption of these beverages among children are needed. The objective of this research is to determine whether the nutritional content of fortified beverages and fruit drinks warrants their inclusion or exclusion from public policies … More
Breastfeeding protects against overweight and obesity, asthma, eczema, and type-II diabetes, and has long-term health benefits for women. The health benefits of breastfeeding are so valuable that in 1981, the World Health Organization established the International Code of Marketing of Breast-Milk Substitutes (WHO Code) that prohibits marketing infant formula to … More
Identifying geographic differences in children’s sugar‐sweetened beverage and 100% fruit juice intake using health system data
This study aimed to demonstrate the feasibility of using health system data to examine the geographic distribution of sugar‐sweetened beverage intake and evaluate neighborhood characteristics associated with intake. Researchers extracted electronic health record data from a sugar‐sweetened beverage and 100% fruit juice screener used for children ages 1 to 17 years in … More