Testing the Effectiveness of Public Service Ads in Persuading Target Audiences to Reduce Consumption of Sugar-Sweetened Beverages

Local health departments and the Centers for Disease Control and Prevention are now developing media campaigns to reduce sugar-sweetened beverage (SSB) consumption, which has been found to play a significant role in childhood obesity. The aim of this research project is to test the efficacy of existing beverage-related media messages for youth and parents in More

Examining the Nutritional Content and Youth-Focused Marketing of Fortified Drinks to Strengthen Public Policies

With the link between sugar-sweetened beverages (SSBs) and childhood obesity well established, effective strategies to reduce consumption of these beverages among children are needed. The objective of this research is to determine whether the nutritional content of fortified beverages and fruit drinks warrants their inclusion or exclusion from public policies designed to reduce the marketing More

Nutrition Policies at Child-Care Centers and Impact on Role Modeling of Healthy Eating Behaviors of Caregivers

This article discusses a cross-sectional study evaluating the associations between child-care center policies about staff eating practices and caregivers’ dietary behaviors during mealtime interactions with children. Researchers observed no substantial associations between caregiver behaviors and center policies. Caregivers were observed modeling healthy dietary behaviors more frequently at centers that had written policies about staff modeling, More

How Does the Rural Food Environment Affect Rural Childhood Obesity?

This paper examines the association between the rural food environment and rural lower-income children’s food consumption and obesity rates in six rural towns in Maine. Researchers found few significant relationships between the community food environment and the home food environment. A marginally significant relationship was found between the distance parents traveled to shop and the More

Simplifying Caloric Labeling on Sugar-Sweetened Beverages to Reduce Consumption of Excess Calories

Providing easily understandable caloric information may be a low-cost strategy for lowering overall caloric intake among groups at high risk for obesity, particularly Black and Hispanic adolescents ages 12 to 18. The aims of the study are to: 1) examine if providing caloric information on sugar-sweetened beverages (SSBs) significantly reduces the frequency and volume of More

Consumer Estimation of Recommended and Actual Calories at Fast Food Restaurants

This paper examines the assumptions that consumers know how many calories they should consume throughout the course of a day and customers improperly estimate the number of calories in their fast food order. It then examines whether mandatory menu labeling influences either of these assumptions. Based on receipt and survey data collected from consumers outside More