Some legal scholars suggest that kids’ meal advertising constitutes false advertising because of its emphasis on toy premiums and movie tie-ins rather than food. Yet no one has assessed how the target population perceives such advertising. This study examines whether the emphasis on toy premiums and tie-ins in such ads misleads children to primarily associate More
This paper examines the assumptions that consumers know how many calories they should consume throughout the course of a day and customers improperly estimate the number of calories in their fast food order. It then examines whether mandatory menu labeling influences either of these assumptions. Based on receipt and survey data collected from consumers outside More
This paper examines the extent to which foods and beverages marketed to youth on the internet and television are available and marketed in retail food stores. Researchers assessed food marketing strategies in convenience/corner and grocery stores and found that 82% of stores assessed carried items marketed to youth on television or the internet. The items More
This article examines the relationship between stores selling calorie-dense foods near schools and student risk of being overweight or obese. Based on survey and geographic information systems (GIS) data for 11 Main high schools, researchers found ten schools with at least one store selling soda, and eight schools with at least one fast-food restaurant, within More
This paper examines whether menu labeling in New York City (NYC) chain restaurants affects food purchases or frequency of fast food consumption by comparing a sample of lower-income adults in NYC to a similar sample in Newark, NJ (which did not introduce labeling). The study showed mixed findings. Researchers found no significant differences in food More
This article examines children’s and adolescents’ fast-food choices and the influence of calorie labels on adolescent and parent food choice in lower-income communities in New York City (NYC) and Newark, New Jersey (comparison city) before and after mandatory menu labeling began in NYC. Researchers found no statistically significant differences in calories purchased before and after More
Children in the United States grow up in environments saturated by food and beverage marketing, the bulk of it for foods low in nutrients and high in calories, sugars, salt and fat. Food and beverage companies reach children and adolescents using integrated marketing communications strategies, which encompass all forms of communication about products and services. More
This article focuses on the food environment and food shopping habits of lower-income residents in rural Maine. Focus groups were conducted with lower-income parents of children enrolled in Medicaid/State Children’s Health Insurance Program in Maine to ask them about their food shopping habits, the barriers they faced when trying to obtain food, places where they More
This article examines the effects of Maine’s statewide nutrition policy banning “foods of minimal nutritional value” in public high schools (Chapter 51). The food environment of public high schools participating in federally funded meal programs was evaluated. Researchers found a significant decrease in availability of soda in student vending machines post-Chapter 51. No significant changes More
This article examines the location of fast food restaurants near schools in New York City, based on school type, school racial demographics and area racial and socioeconomic demographics. Researchers found that a minimum of 25% of schools had fast food restaurants within 400 meters. High schools had higher fast food clustering than elementary schools, and More
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