In 2009, the U.S. Department of Agriculture implemented changes to the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) food package. This paper explores the perceptions of owners and managers of small food stores about implementation successes and challenges related to the new WIC package. Findings from qualitative interviews across seven states indicate that overall store managers/owners felt the WIC changes increased the number of customers, sales, and profits. However, they also reported experiencing initial challenges associated with implementing the package changes, including obtaining a steady supply of perishable foods and explaining the new rules to WIC customers.
Small Retailer Perspectives of the 2009 Women, Infants and Children Program Food Package Changes
Stocking Characteristics and Perceived Increases in Sales Among Small Food Store Managers/Owners Associated with the Introduction of New Food Products Approved by the Special Supplemental Nutrition Program for Women, Infants, and Children
Implementation of the 2009 Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) food package has implications for WIC-authorized store managers/owners who had to modify their stock to meet the demands of their WIC customers and to maintain their WIC authorization. This paper examines perceived sales, product selection, and … More
Responses to the Changing WIC Package Among Small Food Store Retailers in the United States: A Mixed Methods Study
The Healthy Eating Research (HER) Corner Store working group, comprised of HER grantees conducting research in this topic area, undertook a research project that builds on existing projects in multiple communities around the United States. Each of the eight participating sites in seven states produced in-depth interviews with small store … More
The USDA Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) provides critical nutrition assistance to lower-income women, infants, and young children. During the coronavirus pandemic, unemployment has risen to levels greater than experienced during the Great Recession, and food insecurity has also increased, making WIC’s role more important … More