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In 2009, the U.S. Department of Agriculture implemented changes to the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) food package. This paper explores the perceptions of owners and managers of small food stores about implementation successes and challenges related to the new WIC package. Findings from qualitative interviews across seven states indicate that overall store managers/owners felt the WIC changes increased the number of customers, sales, and profits. However, they also reported experiencing initial challenges associated with implementing the package changes, including obtaining a steady supply of perishable foods and explaining the new rules to WIC customers.
Published: September 2012
ID #: CAS001
Journal: Am J Health Behav
Authors: Gittelsohn J, Laska MN, Andreyeva T, et al
Age Group: Adults and Families
Race/Ethnicity: Asian, Latino(a) or Hispanic, Multi-racial/ethnic, White
States: California, Connecticut, Illinois, Louisiana, Maryland, Minnesota, Pennsylvania
Keywords: Community setting, Corner store, Food outlet, Fruits and vegetables, Grocery store, Neighborhood, Nutrition standards, Spanish language, Urban, Women, Infants, and Children (WIC)
Focus Areas: Food Access, Food Retail, Nutrition Policy & Programs
Resource Type: Journal Article
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