This paper examines the extent to which foods and beverages marketed to youth on the internet and television are available and marketed in retail food stores. Researchers assessed food marketing strategies in convenience/corner and grocery stores and found that 82% of stores assessed carried items marketed to youth on television or the internet. The items most likely to have some type of marketing technique were noncarbonated drinks, fruit and cereal bars and soda. Grocery stores and stores located in black neighborhoods were significantly more likely to market certain types of foods.
Published: September 2011
ID #: 66952
Journal: Obesity (Silver Spring)
Authors: Grigsby-Toussaint DS, Moise IK, Geiger SD
Focus Area: Food Marketing
Resource Type: Journal Article