According to a 2008 Federal Trade Commission report, overall expenditures to promote foods and beverages to children and adolescents in the United States were more than $1.6 billion annually. Studies indicate that exposure to food advertising influences children’s attitudes, preferences, and food purchase requests toward foods with low nutritional value. It is therefore important for More
Children in the United States grow up in environments saturated by food and beverage marketing, the bulk of it for foods low in nutrients and high in calories, sugars, salt and fat. Food and beverage companies reach children and adolescents using integrated marketing communications strategies, which encompass all forms of communication about products and services. More
This report provides a brief summary of how digital marketing works and the role it plays in promoting unhealthy food and beverages to children. Detailed in the report are key concepts of digital marketing; implications for young people’s health; challenges digital marketing concepts raise for researchers; and relevant theoretical models for understanding how the new More
In May 2010 the White House Childhood Obesity Task Force identified the need to improve front-of-package (FOP) nutrition labels to help consumers when making purchasing decisions. Multiple competing industry-initiated labeling systems currently appear on packaged foods in the United States. This research team proposed a randomized-controlled trial to test consumers’ understanding of several different types More
There is increased attention and funding to policies that can increase the presence of supermarkets in lower-income, ethnically diverse neighborhoods. While having access to a wide variety of foods is a basic human right, little is known about what purchases are made in supermarkets in these areas and the factors that influence them. The aims More
Few studies have examined adolescent exposure to food marketing. This research gap is compounded by the dearth of academic studies of digital food marketing, especially regarding adolescents, who are exposed to increased food and beverage marketing on the Internet, cell phones and other digital platforms. Recent developments at the federal level reflect growing concerns that More
The sugar-sweetened beverage (SSB) industry is increasingly using corporate social responsibility campaigns—particularly cause marketing appeals via social media—to reach young people. The purpose of this study is to assess how the current cause marketing and corporate social responsibility (CSR) campaigns of the SSB industry compare to the strategies articulated and practiced by the tobacco industry. More
Televised food advertising to children has long been dominated by low-nutrient, high-calorie products. In response to public and policy-maker concern, 16 of the nation’s largest food conglomerates participate in a self-regulatory initiative in an effort to improve the nutritional quality of foods advertised to children, known as the Children’s Food and Beverage Advertising Initiative (CFBAI). More
The advertising and marketing of unhealthful foods and beverages via cross-promotions and premiums, such as toys and other incentives, may contribute to the development of unhealthy eating patterns and obesity, particularly in children. Santa Clara and San Francisco Counties (Calif.) passed separate ordinances on May 21, 2010 and November 9, 2010, respectively, preventing restaurants from More
This paper explores the rationale behind small store interventions by pulling together various studies in health, planning, and marketing literature and pilot work conducted in New Orleans. The authors discuss store and food availability in lower-income neighborhoods and how changing the foods available in stores can affect purchasing behavior, diet and the economics of local More
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