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This report provides a brief summary of how digital marketing works and the role it plays in promoting unhealthy food and beverages to children. Detailed in the report are key concepts of digital marketing; implications for young people’s health; challenges digital marketing concepts raise for researchers; and relevant theoretical models for understanding how the new digital marketing framework acts on children and youth. Crucial gaps in knowledge and an agenda for future research are also highlighted.
Published: April 2011
ID #: 65063
Publisher: Center for Digital Democracy
Authors: Montgomery K, Grier S, Chester J, Dorman L
Age Groups: Adolescents (grades 9 to 12), Elementary-age children (grades K to 5), Preschool-age children (ages 3 to 5), Young adolescents (grades 6 to 8)
Keywords: Digital marketing, Food advertising, Media, Social media
Focus Area: Food Marketing
Resource Type: Report
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