This report provides a brief summary of how digital marketing works and the role it plays in promoting unhealthy food and beverages to children. Detailed in the report are key concepts of digital marketing; implications for young people’s health; challenges digital marketing concepts raise for researchers; and relevant theoretical models for understanding how the new digital marketing framework acts on children and youth. Crucial gaps in knowledge and an agenda for future research are also highlighted.
Published: April 2011
ID #: 65063
Publisher: Center for Digital Democracy
Authors: Montgomery K, Grier S, Chester J, Dorman L
Age Groups: Adolescents (grades 9 to 12), Elementary-age children (grades K to 5), Preschool-age children (ages 3 to 5), Young adolescents (grades 6 to 8)
Keywords: Digital marketing, Food advertising, Media, Social media
Focus Area: Food Marketing
Resource Type: Report
Related Research
October 2011
The New Age of Food Marketing: How Companies are Targeting and Luring Our Kids – and What Advocates Can Do About It
This report provides a snapshot of five categories of marketing tactics used by fast food, snack food, and soft drink companies to target children and adolescents. These categories include: 1) creating immersive environments; 2) infiltrating social networks; 3) location-based and mobile marketing; 4) collecting personal data; and 5) studying and triggering the subconscious. Descriptions of MoreSeptember 2008
Examining Policy and Practice in Digital Marketing of Food and Beverages to Children
The aim of this research is to examine new digital and interactive food and beverage marketing practices, primarily targeting children and adolescents. Specifically, this study will: (a) provide a comprehensive analysis of the digital food and beverage youth marketing infrastructure, explaining new platforms, technologies, advertising techniques, and market research practices for targeting children and adolescents, MoreOctober 2024