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Impact of San Francisco’s Toy Ordinance on Restaurants and Children’s Food Purchases, 2011-2012
In December 2011, San Francisco enacted the first citywide ordinance–the Healthy Food Incentives Ordinance– prohibiting restaurants in the city from giving away free toys or other incentives with children’s meals or with foods and beverages not meeting minimal nutritional criteria. This paper examines the impact of the ordinance on restaurant response (e.g., toy-distribution practices, changes More
Legal Approaches to Addressing Deceptive Claims on Foods and Beverages Marketed to Children
The advertising of foods and beverages with low nutritional value has been identified as a contributor to rising obesity rates among children. Food and beverage manufacturers often use health claims to promote their products to consumers, including parents seeking nutritious options for their children. While health claims may take varied forms (e.g., “diets low in More
Children’s Reaction to Depictions of Healthy Foods in Fast-Food Television Advertisements
This paper examines how young children interpret depictions of healthy foods (milk and apples) in television advertisements by McDonalds’s and Burger King aired from July 1, 2010 through June 30, 2011. A sample of 99 children ages 3 to 7 were shown two still images drawn from advertisements for healthy meals at McDonald’s and Burger More
Shopper Response to Front-of-Package Nutrition Labeling Programs: Potential Consumer and Retail Store Benefits
Many front-of-package (FOP) nutrition labeling systems have been developed by food retailers and manufactures to help consumers identify more healthful options at the point of purchase. This paper examines how two alternative FOP nutrition labeling systems – reductive and evaluative – affect shoppers’ product evaluations, choices, and retailer evaluations. Reductive FOP systems extract a reduced More
Lessons Learned from Small Store Programs to Increase Healthy Food Access
This paper presents the experiences and lessons learned from small food store interventions in four U.S. cities – Baltimore, Md.; Minneapolis, Minn.; Burlington, N.C.; and Philadelphia, Pa. Experiences from these four communities indicate that small store interventions face a variety of challenges that impact feasibility, acceptability, and long-term success. Particularly challenging issues included: understanding and More
Investigating How to Align Schools’ Marketing Policies with Federal Standards for Competitive Foods
Little is known about school-based digital marketing and how to help schools comply with model policies given new competitive food standards. The specific aims of this study are to: 1) assess the different forms of digital food and beverage marketing that may occur in school settings; 2) assess whether school marketing environments in Portland, Maine, More
Food Marketing – Characters
Healthy Characters? An Investigation of Marketing Practices in Children’s Food Advertising
This article assesses the nutritional quality of foods that are advertised with familiar children’s characters. It also examines how frequently familiar characters are paired with health messages in these advertisement. A total of 577 food advertisements that were aired on the most popular broadcast and cable channels during 2011 were included in the study. Researchers More
Community-Based Interventions in Prepared-Food Sources: A Systematic Review
Foods purchased from prepared food sources (ready-to-eat foods that can be eaten outside the home or brought back or delivered to the home to eat) are now a major part of the American diet and are linked to increased rates of overweight and chronic disease. Prepared food sources may be an important venue for obesity-prevention More