Focus Area: Food Marketing

Food Marketing to Children on U.S. Spanish-Language Television

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This paper analyzes food and beverage advertising on Spanish-language children’s television compared with advertising found on English-language programs. Researchers found that although the amount of food advertising was lower on Spanish-language channels than on English-language programs, the nutritional quality of foods advertised on Spanish-language channels was substantially poorer than on English-language channels. More than 84 More

It’s Not Just for Teens: Viral Marketing to Young Children

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This legal issue brief focuses on “viral” or “word-of-mouth” marketing. Viral marketing campaigns are designed to mask their commercial origin, which raises multiple issues related to protecting consumers, especially young children. These campaigns are used to drive traffic to a firm’s website, Facebook page, or online marketing application. The brief describes viral marketing tactics used More

Developing a Legal Review and Toolkit for Reviewing the Health Claims for Food Marketed to Children and Their Families

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The food industry often uses health claims to promote its products to consumers, including parents seeking nutritious options for their children. Parents and children in low-income and racial/ethnic minority households at greatest risk for childhood obesity are disproportionately exposed to these claims through advertising. Regulators can pursue deceptive and/or unfair health claims, but these actions More

Food and Beverage Marketing to Children and Adolescents: Limited Progress by 2012, Recommendations for the Future. A Research Review

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The marketing of high-calorie and nutrient-poor foods and beverages is linked to overweight and obesity in the United States. American youths are still exposed to a disproportionate amount of marketing for unhealthy products across a variety of media and an examination of research and policy trends related to food and beverage marketing shows that industry More

Food and Beverage Marketing to Children and Adolescents: Limited Progress by 2012, Recommendations for the Future. An Issue Brief

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The marketing of high-calorie and nutrient-poor foods and beverages is linked to overweight and obesity in the United States. American youths are still exposed to a disproportionate amount of marketing for unhealthy products across a variety of media and an examination of research and policy trends related to food and beverage marketing shows that industry More

Fast-Food Restaurant Advertising on Television and Its Influence on Youth Body Composition. Working Paper 18640

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This paper discusses the results of the first study to analyze the effects of fast-food advertising on body composition among youths as measured by percentage body fat (PBF). The study also examined the sensitivity of these effects to measuring youth obesity using body mass index (BMI). Researchers found that exposure to fast-food restaurant advertising on More

Eye-Tracking Children’s Fast-Food Choices as Influenced by Television Advertising

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Children are increasingly exposed to fast-food advertising and are increasingly consuming food from fast-food sources. Under the Children’s Food and Beverage Advertising Initiative (CFBAI), fast-food companies continue to promote fast food to children. Ads directed at children under the age of 12 usually include a variety of components featuring the brand logo, and a mix More

Nutrition-Labeling Regulation Impacts on Restaurant Environments

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This article discusses results of a study that examined whether restaurant environments changed as a result of a newly implemented restaurant nutrition-labeling regulation in King County, Wash., compared over a similar length of time to restaurants in Multnomah County, Ore., where nutrition-labeling was not implemented. Researchers found that there was no substantive difference in overall More

Obesity Prevention and National Food Security: A Food Systems Approach

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Although food insecurity and obesity have historically been viewed as separate public health issues, there is growing interest in the seemingly contradictory association between these two issues. In this paper, authors discuss the findings from research examining associations between food insecurity and obesity in the U.S. and the need for greater synergy between food insecurity More