Starting in July 2016, San Francisco, Calif., will require prominent warning labels on most sugar-sweetened beverage (SSB) advertisements (i.e., “WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay”). The purpose of this project is to collect baseline data on the presence and types of SSB print advertising visible in a sample More
The purpose of this project is to understand how advocates, the food industry, policymakers, and others have shaped discussions about school nutrition at the state and local level since the passage of the Healthy, Hunger-Free Kids Act (HHFKA) by systematically examining news coverage and legislative documents from selected states. The study will specifically examine: 1) More
This issue brief examines the evidence on how food, beverage, restaurant, and entertainment companies have used brand mascots and cartoon media characters to influence children’s diet and health. Brand mascots and media characters represent a broad range of human or fictional kid-friendly animals or animated objects used by companies to market their products. Many of More
Research suggests that media campaigns targeting weight-related behaviors may inadvertently increase stigmatization of obese and overweight individuals and could backlash such that stigmatized individuals are less likely to engage in healthy behaviors following exposure to the message. This study examines stigmatized and non-stigmatized parents’ emotional and cognitive responses to sugar-sweetened beverage (SSB)-reduction public service announcements More
This study aims to assess school digital marketing environments in a national sample of middle schools to identify opportunities and barriers to limit school-based marketing. This team previously developed a survey to assess digital marketing in schools as part of a previous HER-funded grant which will be used in this study. The specific aims of More
There is substantial evidence that consumption of sugar-sweetened beverages (SSBs) is associated with weight gain in both children and adults. As a result, Public Service Announcements (PSAs) have been produced to both increase knowledge about the amount of sugar in drinks and to highlight the harmful effects of their overconsumption. This article explores the impact More
The confluence of Big Data analytics and digital media is rapidly transforming the retail and grocery marketplace, fundamentally altering how food companies engage with consumers and how families make nutrition choices. This model of food marketing could exacerbate existing health disparities, especially in areas where youth are at higher risk for obesity, and where the More
Mass media campaigns are a commonly used and often effective public health strategy. However, it is unknown how health messages about sugar-sweetened beverages (SSBs), widely accepted and advertised products, will be perceived by teen audiences. This study investigated the direct and mediated effects of emotional appeals in beverage-related public service advertisements (PSAs) that aired between More
In response to growing concern about children’s exposure to unhealthy food advertising, the food industry adopted a program of self-regulation – the Children’s Food and Beverage Advertising Initiative (CFBAI) – with participating companies pledging to limit child-targeted advertising to healthier products. This study assesses the efficacy of industry self-regulation by comparing advertising content on children’s More
Children and adolescents see between 4,500 and 6,000 food ads on TV each year, the majority of which are for products high in sugar and fat and low in essential nutrients. In April 2011, a coalition of federal authorities known as the Interagency Working Group on Foods Marketed to Children (IWG) proposed guidelines for the More
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