Food Marketing to Children on U.S. Spanish-Language Television

This paper analyzes food and beverage advertising on Spanish-language children’s television compared with advertising found on English-language programs. Researchers found that although the amount of food advertising was lower on Spanish-language channels than on English-language programs, the nutritional quality of foods advertised on Spanish-language channels was substantially poorer than on English-language channels. More than 84 More

Soda Tax Debates in California: How Were They Framed?

The purpose of this project is to understand public debates regarding proposed local soda taxes based on experiences during 2012 in the cities of Richmond and El Monte, California, so that future ballot initiatives might better anticipate what to expect when sugar-sweetened beverage (SSB) taxes are presented to local voters. News media content and online More

Examining Student Reactions to Varied Strategies for Presenting and Promoting Healthy and Unhealthy School Lunch Offerings

The aim of this project is to examine how varied changes to the school food environment affect children’s food choices and dietary intake, lunchroom waste, and overall financial costs. The following environmental interventions will be investigated: 1) removing unhealthy choices from the school lunchroom and promoting the remaining healthy options (Healthy Choices condition); 2) maintaining More

Convenience Stores are the Key Food Environment Influence on Nutrients Available from Household Food Supplies in Texas Border Colonias

This paper examines spatial access to retail food stores, including traditional (supercenters, supermarkets, grocery stores), convenience (convenience stores and food marts), and non-traditional (dollar stores, discount stores) stores, as well as food shopping habits, and nutrients available in household food supplies among 50 Mexican-origin families residing in Texas border colonias. Researchers found significantly greater access More

Convenience Stores and the Marketing of Foods and Beverages through Product Assortment

Product assortment–the presence and variety of foods and beverages–is a key in-store marketing strategy to influence consumer choice.  This paper examines product assortment within conveniences stores in rural Texas-border colonias. Researchers found that convenience stores in this area provide a greater assortment of less healthy foods and beverages compared with healthier foods and beverages. Convenience More

Stocking Characteristics and Perceived Increases in Sales Among Small Food Store Managers/Owners Associated with the Introduction of New Food Products Approved by the Special Supplemental Nutrition Program for Women, Infants, and Children

Implementation of the 2009 Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) food package has implications for WIC-authorized store managers/owners who had to modify their stock to meet the demands of their WIC customers and to maintain their WIC authorization. This paper examines perceived sales, product selection, and stocking habits of small WIC-authorized More

Small Retailer Perspectives of the 2009 Women, Infants and Children Program Food Package Changes

In 2009, the U.S. Department of Agriculture implemented changes to the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) food package. This paper explores the perceptions of owners and managers of small food stores about implementation successes and challenges related to the new WIC package. Findings from qualitative interviews across seven states indicate More

Children’s Very Low Food Security is Associated with Increased Dietary Intakes in Energy, Fat, and Added Sugar among Mexican-Origin Children (6-11 y) in Texas Border Colonias

This article assess the relationship between children’s experience of food insecurity and nutrient intake from food and beverages among Mexican-origin children (ages 6-11 years) who resided in Texas border colonias. Child food security measures and 24-hour dietary recall data were collected in Spanish by trained promotora-researchers. Researchers found that 64 percent of children reported low More

Analysis of Relationship Between Brand Advertising and Most Loved Brands by Kids

According to a 2008 Federal Trade Commission report, overall expenditures to promote foods and beverages to children and adolescents in the United States were more than $1.6 billion annually. Studies indicate that exposure to food advertising influences children’s attitudes, preferences, and food purchase requests toward foods with low nutritional value. It is therefore important for More