Implementation of the 2009 Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) food package has implications for WIC-authorized store managers/owners who had to modify their stock to meet the demands of their WIC customers and to maintain their WIC authorization. This paper examines perceived sales, product selection, and stocking habits of small WIC-authorized food stores in eight major U.S. cities. Findings suggest that regardless of the type of supply mechanism used and the frequency with which the supply is received, the majority of store managers/owners perceived an increase in sales for these products.