Implementation of the 2009 Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) food package has implications for WIC-authorized store managers/owners who had to modify their stock to meet the demands of their WIC customers and to maintain their WIC authorization. This paper examines perceived sales, product selection, and stocking habits of small WIC-authorized food stores in eight major U.S. cities. Findings suggest that regardless of the type of supply mechanism used and the frequency with which the supply is received, the majority of store managers/owners perceived an increase in sales for these products.
Published: September 2012
ID #: CAS001
Journal: Public Health Nutr
Authors: Ayala GX, Laska MN, Zenk SN, et al
Age Group: Adults and Families
Resource Type: Journal Article
Responses to the Changing WIC Package Among Small Food Store Retailers in the United States: A Mixed Methods StudyThe Healthy Eating Research (HER) Corner Store working group, comprised of HER grantees conducting research in this topic area, undertook a research project that builds on existing projects in multiple communities around the United States. Each of the eight participating sites in seven states produced in-depth interviews with small store owners and managers. The interviews More