Keyword: Sugar-sweetened beverages

Looking Beyond the Marketing Claims of New Beverages: Health Risks of Consuming Sports Drinks, Energy Drinks, Fortified Waters and Other Flavored Beverages

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Consumption of several new categories of ‘fortified’ sugary beverages has increased significantly in recent years. Energy drinks, sports drinks, fruit drinks, flavored waters, and sweetened teas and coffees are heavily marketed and have become popular with children and adolescents as well as adults. This report describes the results of the first comprehensive, scientific study of More

California City Soda Tax Calculator

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The California City Soda Tax Calculator is an online tool that generates estimates of how much revenue a sugar-sweetened beverage tax would raise for incorporated California cities with populations over 25,000 (based on 2010 Census data). The calculator allows for a range of sugar-sweetened beverage taxes from ½ cent to 2 cents per ounce. The researchers More

By Ounce or by Calorie: The Differential Effects of Alternative Sugar-Sweetened Beverage Tax Strategies

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This paper examines the differential effects that taxing sugar-sweetened beverages (SSBs) by calories and by ounce have on beverage demand. Based on sales data from supermarkets across four New York state regions, researchers predict that a calorie-based SSB tax is more effective than an ounce-based tax because it achieves more calorie reduction with a smaller More

Strategic Messaging to Promote Taxation of Sugar-Sweetened Beverages: Lessons from Recent Political Campaigns

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Strategic messaging is used to emphasize certain aspects of issues in policy debates, shaping public views and policy-making processes. This paper explores the use of strategic messaging by proponents of sugar-sweetened beverage (SSB) taxation to influence public opinion, emphasizing the experiences in El Monte and Richmond, Calif., where SSB tax proposals were voted on in More

Americans’ Opinions about Policies to Reduce Consumption of Sugar-Sweetened Beverages

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Strategies to reduce consumption of sugar-sweetened beverages (SSBs) are a key component of public health promotion and obesity prevention, yet the introduction of many of these policies has been met with political controversy. This paper assesses the levels and determinants of U.S. public support for policies to reduce consumption of SSBs. Respondents to an internet-based More

Employment Impact of Sugar-Sweetened Beverage Taxes

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In the past few years, numerous state and local legislators have proposed taxes on sugar-sweetened beverages (SSB) as a means of changing individuals’ behavior in order to reduce obesity and improve health. None of these proposals have succeeded thus far, hindered in part by beverage industry claims of related job losses. This paper provides a More

Taxing Sugary Drinks: Will This Really Result in Job Losses?

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Sugary drinks add large amounts of calories to the diet and are linked with obesity. Many state legislatures have tried to impose new taxes on sugary drinks, but the beverage industry has opposed such measures claiming that taxes on sugary drinks will result in regional job losses because of reduced consumption. This issue brief highlights More

Informing School Policies and Practices to Ensure Access to Free High-Quality Drinking Water to Reduce Children’s Consumption of Sugary Beverages

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Little empirical research has been done to support policies that increase access to free drinking water as part of comprehensive strategies to reduce consumption of sugary beverages and prevent childhood obesity. This study will examine beverage environments in 20 diverse high schools in King County, Wash., to guide the development of effective school water policies More