By Ounce or by Calorie: The Differential Effects of Alternative Sugar-Sweetened Beverage Tax Strategies

This paper examines the differential effects that taxing sugar-sweetened beverages (SSBs) by calories and by ounce have on beverage demand. Based on sales data from supermarkets across four New York state regions, researchers predict that a calorie-based SSB tax is more effective than an ounce-based tax because it achieves more calorie reduction with a smaller More

Strategic Messaging to Promote Taxation of Sugar-Sweetened Beverages: Lessons from Recent Political Campaigns

Strategic messaging is used to emphasize certain aspects of issues in policy debates, shaping public views and policy-making processes. This paper explores the use of strategic messaging by proponents of sugar-sweetened beverage (SSB) taxation to influence public opinion, emphasizing the experiences in El Monte and Richmond, Calif., where SSB tax proposals were voted on in More

Americans’ Opinions about Policies to Reduce Consumption of Sugar-Sweetened Beverages

Strategies to reduce consumption of sugar-sweetened beverages (SSBs) are a key component of public health promotion and obesity prevention, yet the introduction of many of these policies has been met with political controversy. This paper assesses the levels and determinants of U.S. public support for policies to reduce consumption of SSBs. Respondents to an internet-based More

Employment Impact of Sugar-Sweetened Beverage Taxes

In the past few years, numerous state and local legislators have proposed taxes on sugar-sweetened beverages (SSB) as a means of changing individuals’ behavior in order to reduce obesity and improve health. None of these proposals have succeeded thus far, hindered in part by beverage industry claims of related job losses. This paper provides a More

Taxing Sugary Drinks: Will This Really Result in Job Losses?

Sugary drinks add large amounts of calories to the diet and are linked with obesity. Many state legislatures have tried to impose new taxes on sugary drinks, but the beverage industry has opposed such measures claiming that taxes on sugary drinks will result in regional job losses because of reduced consumption. This issue brief highlights More

The Effect of Prices on Nutrition: Comparing the Impact of Product- and Nutrient-Specific Taxes

This paper analyzes the role of prices in determining food purchases and nutrition using a detailed transaction-level observation for a large, nationally-representative sample of U.S. consumers over the years 2002-2007. Using structural demand estimates, researchers simulated the effect of a 20 percent product tax on soda, other sugar-sweetened beverages, packaged meals, and snacks, and 20 More

Food Prices and Body Fatness among Youths

This paper examines the effects of food prices on clinical measures of obesity, including body mass index (BMI) and percentage body fat (PBF) measures derived from bioelectrical impedance analysis (BIA) and dual energy x-ray absorptiometry (DXA), among youths ages 12 to 18. Using three waves of National Health and Nutrition Examination Survey (NHANES) data (1999-2000, More

How Food Prices Impact Body Fat

A sedentary lifestyle lacking physical activity, and consumption of calorie-dense foods and sugary drinks, have long been associated with obesity. But studies indicate that the inflation-adjusted cost of food, which has been falling, is also contributing to the recent epidemic of obesity. This issue brief highlights the results of a study published in Economics and More

The Soda Tax Debate in Telluride, Colorado: How Was It Framed?

Taxes on sugary drinks have been identified as a policy tool that could reduce consumption of these beverages or raise funds to address associated health expenses. To date, tax proposals have met stiff opposition from the beverage industry and others. An unsuccessful ballot measure in November 2013 to place a one-cent tax per ounce on More