By Ounce or by Calorie: The Differential Effects of Alternative Sugar-Sweetened Beverage Tax Strategies
This paper examines the differential effects that taxing sugar-sweetened beverages (SSBs) by calories and by ounce have on beverage demand. Based on sales data from supermarkets across four New York state regions, researchers predict that a calorie-based SSB tax is more effective than an ounce-based tax because it achieves more calorie reduction with a smaller More