A sedentary lifestyle lacking physical activity, and consumption of calorie-dense foods and sugary drinks, have long been associated with obesity. But studies indicate that the inflation-adjusted cost of food, which has been falling, is also contributing to the recent epidemic of obesity. This issue brief highlights the results of a study published in Economics and Human Biology which estimates the effects of food prices on body fat percentage (body composition). The study found that an increase in the price of calorie-dense food from fast-food restaurants (through higher taxes or other ways), may help in reducing obesity rates among youths. Similarly, lowering the cost of fruits or vegetables through price subsidies may help in reducing obesity rates.
Published: January 2014
ID #: 65068
Publisher: Healthy Eating Research
Focus Area: Pricing & Economics
Resource Type: Research Brief
Fast-Food Restaurant Advertising on Television and Its Influence on Youth Body Composition. Working Paper 18640This paper discusses the results of the first study to analyze the effects of fast-food advertising on body composition among youths as measured by percentage body fat (PBF). The study also examined the sensitivity of these effects to measuring youth obesity using body mass index (BMI). Researchers found that exposure to fast-food restaurant advertising on More