Consumer Awareness of Fast-Food Calorie Information in New York City After Implementation of a Menu Labeling Regulation

Published: December 2010

ID #: 65429

Journal: Am J Public Health

Authors: Dumanovsky T, Huang CY, Bassett MT, Silver LD

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This article examines consumer awareness of calorie information at fast-food restaurant chains in New York City after the introduction of calorie labeling on menus and menu boards. Researchers found that awareness of calorie information increased from pre-enforcement to post-enforcement of the calorie labeling regulation (25% to 64%). Among customers who saw calorie information post-enforcement, 27% of customers said they use the information in making their purchase. The authors conclude that posting information on menu boards increases the number of people who see and use the information.

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Age Group: Adults and Families

Keywords: Fast food, Food outlet, Menu Labeling, Point-of-decision prompts, Restaurant, Urban

Focus Area: Food Retail

Resource Type: Journal Article

Race/Ethnicity: Multi-racial/ethnic

State: New York

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