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This article examines consumer awareness of calorie information at fast-food restaurant chains in New York City after the introduction of calorie labeling on menus and menu boards. Researchers found that awareness of calorie information increased from pre-enforcement to post-enforcement of the calorie labeling regulation (25% to 64%). Among customers who saw calorie information post-enforcement, 27% of customers said they use the information in making their purchase. The authors conclude that posting information on menu boards increases the number of people who see and use the information.
Published: December 2010
ID #: 65429
Journal: Am J Public Health
Authors: Dumanovsky T, Huang CY, Bassett MT, Silver LD
Age Group: Adults and Families
Keywords: Fast food, Food outlet, Menu Labeling, Point-of-decision prompts, Restaurant, Urban
Focus Area: Food Retail
Resource Type: Journal Article
Race/Ethnicity: Multi-racial/ethnic
State: New York
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