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The aim of this research is to examine new digital and interactive food and beverage marketing practices, primarily targeting children and adolescents. Specifically, this study will: (a) provide a comprehensive analysis of the digital food and beverage youth marketing infrastructure, explaining new platforms, technologies, advertising techniques, and market research practices for targeting children and adolescents, (b) conduct a focused examination of the contemporary digital marketing strategies used to target African American and Latino youth, (c) develop a conceptual framework and research agenda for future studies of the impact of digital food and beverage marketing techniques on children, (d) assess the current government and industry initiatives aimed at regulating interactive marketing and develop a set of policy recommendations for addressing digital food and beverage marketing targeted at young people, and (e) create an online repository for ongoing analysis of digital food and beverage marketing.
Start Date: September 2008
ID #: 65063
Principal Investigator: Lori Dorfman, DrPH, MPH
Co-Principal Investigator: Kathryn Montgomery, PhD
Organization: Public Health Institute
Funding Round: Round 3
Age Groups: Adolescents (grades 9 to 12), Elementary-age children (grades K to 5), Preschool-age children (ages 3 to 5), Young adolescents (grades 6 to 8)
Race/Ethnicity: African American or Black, Latino(a) or Hispanic, Multi-racial/ethnic
Keywords: Digital marketing, Food advertising, Media, Social media
Focus Area: Food Marketing
Resource Type: Grant Summary
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