This mixed methods project will expand upon an electronic health record (EHR)-based sugar-sweetened beverage (SSB) screening program for children. The research team will develop a brief educational video on SSBs to pair with ongoing screening of pediatric patients, and will evaluate video implementation in clinical practice. The team of obesity and health communications researchers will first develop and test the optimal format and content for the video, using parental focus groups to compare narrative and didactic approaches. They will then produce and disseminate the video, automating its delivery through the EHR to parents of children who report high levels of SSB intake. They will conduct a process evaluation of this new patient education resource by measuring video viewing rates (and predictors of viewing) in eight clinical practices. This initial work will support a subsequent grant to study the effectiveness of a combined screening/video intervention for reducing child SSB intake.
Start Date: December 2017
ID #: CAS046
Principal Investigator: Kristina Henderson Lewis, MD, MPH
Organization: Wake Forest University Health Sciences
Project Lead: Kristina Lewis, MD, MPH
Funding Round: OPC2
Nutrition-related claims lead parents to choose less healthy drinks for young children: a randomized trial in a virtual convenience storeConsumption of sugar-sweetened beverages, including fruit drinks, contributes to childhood obesity. We aimed to examine whether nutrition-related claims on fruit drinks influence purchasing among parents and lead to misperceptions of healthfulness. We conducted an experiment in a virtual convenience store with 2219 parents of children ages 1-5 y. Parents were randomly assigned to view fruit More