Start Date: December 2017

ID #: CAS046

Principal Investigator: Kristina Henderson Lewis, MD, MPH

Organization: Wake Forest University Health Sciences

Project Lead: Kristina Lewis, MD, MPH

Funding Round: OPC2

See more related research


This mixed methods project will expand upon an electronic health record (EHR)-based sugar-sweetened beverage (SSB) screening program for children. The research team will develop a brief educational video on SSBs to pair with ongoing screening of pediatric patients, and will evaluate video implementation in clinical practice. The team of obesity and health communications researchers will first develop and test the optimal format and content for the video, using parental focus groups to compare narrative and didactic approaches. They will then produce and disseminate the video, automating its delivery through the EHR to parents of children who report high levels of SSB intake. They will conduct a process evaluation of this new patient education resource by measuring video viewing rates (and predictors of viewing) in eight clinical practices. This initial work will support a subsequent grant to study the effectiveness of a combined screening/video intervention for reducing child SSB intake.

Related Research

July 2022

Sweetened beverage taxes: Economic benefits and costs according to household income

Taxing sweetened beverages has emerged as an important and effective policy for addressing their overconsumption. However, taxes may place a greater economic burden on people with lower incomes. We assess the degree to which sweetened beverage taxes in three large U.S. cities placed an inequitable burden on populations with lower incomes by assessing spending on More

April 2022

Nutrition-related claims lead parents to choose less healthy drinks for young children: a randomized trial in a virtual convenience store

Consumption of sugar-sweetened beverages, including fruit drinks, contributes to childhood obesity. We aimed to examine whether nutrition-related claims on fruit drinks influence purchasing among parents and lead to misperceptions of healthfulness. We conducted an experiment in a virtual convenience store with 2219 parents of children ages 1-5 y. Parents were randomly assigned to view fruit More

February 2022

Marketing of sugar-sweetened children’s drinks and parents’ misperceptions about benefits for young children

Despite expert recommendations, U.S. parents often serve sugar-sweetened children’s drinks, including sweetened fruit-flavored drinks and toddler milks, to young children. This qualitative research explored parents’ understanding of common marketing tactics used to promote these drinks and whether they mislead parents to believe the drinks are healthy and/or necessary for children. We conducted nine focus groups More