In-store food marketing can influence food purchasing behaviors, but much remains to be learned about what food marketing practices in grocery stores can help address the growing burden of obesity. This paper synthesizes research and publications from industry and academic sources on the topic and provides direction for developing and evaluating promising interventions. Findings from the review suggest several in-store marketing strategies to promote healthful eating by increasing availability, affordability, prominence, and promotion of healthful foods and/or restricting or de-marketing unhealthy foods.
Keywords: Community setting, Corner store, Food outlet, Grocery store, In-store marketing, Point-of-decision prompts, Supermarket
Focus Areas: Food Marketing, Food Retail
Resource Type: Journal Article
Related Research
October 2024
Evidence-Based Recommendations to Mitigate Harms from Digital Food Marketing to Children Ages 2-17
Digital food and beverage marketing is embedded in nearly every platform children use (websites, mobile apps, social media, video sharing, gaming, streaming TV), promoting unhealthy foods and beverages, which is harming children’s health. Healthy Eating Research convened an expert panel to develop evidence-based recommendations for actions to mitigate harms from digital food marketing to children MoreSeptember 2024
Online retail nudges to help parents with lower-income choose healthy beverages for their children: A randomized clinical trial
Nudges offer a promising tool to reduce sugary drink intake among children who are most at risk for diet-related disease. The objective of this study was to examine the impact of online store nudges on purchases of sugary drinks for children in lower-income households. Caregivers with lower-income were recruited to an online shopping experiment and MoreMarch 2024