To address diet quality disparities in low-income families, policymakers and health experts recommend strategies such as financial incentives to promote consumption of fruits and vegetables (FVs). Real-time incentives for purchasing FV and variable incentives are promising, untested strategies to improve families’ diets and health. The goal of this study is to evaluate the effectiveness of financial incentives delivered in real-time at the point of purchase, on low-income consumers’ purchase of FVs, FV consumption,diet quality, and weight/BMI. The study will test variable levels of incentives compared to static incentives and a no-incentive control condition. Shoppers from 300 low-income families living in Philadelphia will be recruited. Adults must use SNAP or be SNAP-eligible, be the primary household shopper, shop at a participating store,and have at least one child aged 2-17 living in the home.
Studying the Impact of Financial Incentives at Point of Purchase on Low-Income Consumers’ Purchase of Healthy Food and, Subsequently, on Family Health
Examining the Effects of Taxes and Warning Labels on Parents’ Purchases of Sugar-Sweetened Beverages Using a Choice Experiment
The purpose of this study is to conduct a discrete choice experiment to investigate whether warning labels on Sugar-Sweetened Beverages (SSBs) alter the effectiveness of a tax on SSBs, especially among parents who are Black, Latinx and lower income. The research team will conduct an online choice experiment with 2,700 … More
This study seeks to develop and test the impact of “nudges” in an online grocery store on purchases of fruit drinks and healthier substitutes among a sample of low-income parents of children ages 1-5 years. The goal of this project is to reduce fruit drink intake among low-income children, including … More
Changes in Beverage Availability and Targeted Marketing Associated with the Philadelphia Beverage Tax
The goal of this study is to provide much needed scientific evidence about whether the Philadelphia beverage tax is associate with changes in beverage availability and targeted marketing, with a focus on drinks commonly consumed by children ages 0-5 and Black and Latinx households with young children. Specific aims include: … More