No Fat, No Sugar, No Salt…No Problem? Prevalence of “Low-Content” Nutrient Claims and Their Associations with the Nutritional Profile of Food and Beverage Purchases in the United States
Nutrient content claims, which characterize the level of a nutrient in a food (e.g., “low-sugar”), are a commonly used marketing tactic. The association between claims, the nutritional quality of products, and consumer purchases is unknown. This study examined low-content nutrient claims on more than 80 million packaged food and beverage purchases from a transaction-level database More