This study examined the relationship between parental sugar-sweetened beverage (SSB) attitudes and SSB consumption during the first 1,000 days – gestation to age 2 years. The study population consisted of 394 WIC-enrolled, Hispanic/Latino families living in northern Manhattan. Parental SSB attitudes were determined through a four question survey that used a Likert scale for responses, and attitude scores were created using the average score for all four responses. The study found higher parental SSB attitudes scores were associated with lower parental SSB consumption and linked with lower odds of infant SSB consumption. This study highlights the importance of parental SSB attitudes in the development of future interventions to decrease SSB intake during pregnancy and infancy.