This paper examines the assumptions that consumers know how many calories they should consume throughout the course of a day and customers improperly estimate the number of calories in their fast food order. It then examines whether mandatory menu labeling influences either of these assumptions. Based on receipt and survey data collected from consumers outside fast food restaurants in lower-income communities in New York City, researchers found that one-third of consumers properly estimated the number of calories an adult should consume in a day; menu labeling did not change these findings. Menu labeling did increase the number of consumers who correctly estimated the number of calories in their fast food meal, from 15% before menu labeling to 24% after menu labeling.
Consumer Estimation of Recommended and Actual Calories at Fast Food Restaurants
This paper examines whether menu labeling in New York City (NYC) chain restaurants affects food purchases or frequency of fast food consumption by comparing a sample of lower-income adults in NYC to a similar sample in Newark, NJ (which did not introduce labeling). The study showed mixed findings. Researchers found … More
This article examines children’s and adolescents’ fast-food choices and the influence of calorie labels on adolescent and parent food choice in lower-income communities in New York City (NYC) and Newark, New Jersey (comparison city) before and after mandatory menu labeling began in NYC. Researchers found no statistically significant differences in … More
Calorie Labeling and Food Choices: A First Look at the Effects on Low-Income People in New York City
This paper assesses the effect of mandated calorie labeling on fast food choices in New York City. A sample of more than 1,000 adults at fast-food restaurants in low-income, minority communities in New York was compared with a sample in Newark, New Jersey, which did not have a labeling mandate. … More
In New York City, a new policy now being implemented mandates city-wide calorie labeling posted on the menu boards of all fast-food restaurants. In assessing this policy, this study has two specific aims: (1) to determine the influence of such calorie labeling on individual food choice and (2) to establish … More