Shopper Response to Front-of-Package Nutrition Labeling Programs: Potential Consumer and Retail Store Benefits
Many front-of-package (FOP) nutrition labeling systems have been developed by food retailers and manufactures to help consumers identify more healthful options at the point of purchase. This paper examines how two alternative FOP nutrition labeling systems – reductive and evaluative – affect shoppers’ product evaluations, choices, and retailer evaluations. Reductive FOP systems extract a reduced amount of information from the Nutrition Facts panel and place them on the front of the package. Evaluative FOP systems provide an overall evaluation of a product’s healthfulness. Researchers found that when a single food item was evaluated in isolation, both the reductive and evaluative systems had a positive effect on product evaluations. However, when several options were presented simultaneously in a realistic retail environment, the evaluative system had a stronger influence on product evaluation and choice. Researchers also found that FOP nutrition labeling systems positively influence shoppers’ perceptions of retailer concern for their well-being, which in turn lead to more positive attitudes toward retailers and higher patronage intentions.
The provision of nutrition information on food packaging is one strategy to help consumers make food choices. The federal Nutrition Labeling and Education Act enacted in 1990 requires that almost all packaged foods bear a Nutrition Facts panel which includes information such as serving size, calories, and certain nutrients. Despite … More
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More
Children and adolescents see between 4,500 and 6,000 food ads on TV each year, the majority of which are for products high in sugar and fat and low in essential nutrients. In April 2011, a coalition of federal authorities known as the Interagency Working Group on Foods Marketed to Children … More