Early childhood education (ECE) settings play an important role in child dietary intake and excess weight gain. Policy, systems, and environment (PSE) approaches have potential to reduce disparities in children at higher risk for obesity. The purpose of this review was to (1) characterize the inclusion of populations at higher risk for obesity in ECE More
Keywords: Child Care/Preschool
Digital marketing of unhealthy foods and beverages to children and adolescents is pervasive and undermines healthy eating. During the COVID-19 pandemic, students’ time spent online for both recreation and school using educational technology doubled from 3.8 to 7.7 hours per day for 12- to13-year-olds, and racial, ethnic, and socioeconomic disparities widened with children of color More
Keywords: Digital marketing
The Child and Adult Care Food Program (CACFP), the largest U.S. nutrition program for childcare, provides tiered reimbursements to family childcare homes (FCCHs) to serve healthy foods to a large proportion of children from households with low incomes. Due to COVID-19, all FCCHs on CACFP temporarily received the higher Tier I reimbursement rate. The aims More
Food marketing influences consumers’ preferences for and selection of marketed products. Although a substantial body of research has described food-marketing practices in brick-and-mortar stores, no research has examined food marketing in online grocery retail despite its growing importance as a source of food-at-home purchases. This study aimed to develop and apply a coding instrument to More
Fruit drinks are a major source of added sugar in children’s diets. This study describes the associations between front-of-package child-directed marketing (i.e., sports, fantasy, or child-directed imagery; child-directed text) and (1) health-related claims and (2) nutrient content of fruit drinks, 100% juices, and flavored waters. Beverage purchase data from a national sample of 1,048 households More
Date: April 2022
Resource Type: Journal Article
Focus Areas: Beverages Early Childhood Food Marketing
Most food advertisements that children see are for unhealthy foods and beverages. Paying “influencers”—online celebrities with large social media fan bases—to endorse or promote products on their social media accounts is a relatively new tool that companies use to market their products. Engaging kid influencers has the added bonus of reaching younger audiences. Kids may More
Keywords: Digital marketing, Social media
Despite expert recommendations, U.S. parents often serve sugar-sweetened children’s drinks, including sweetened fruit-flavored drinks and toddler milks, to young children. This qualitative research explored parents’ understanding of common marketing tactics used to promote these drinks and whether they mislead parents to believe the drinks are healthy and/or necessary for children. We conducted nine focus groups More
Keywords: Front-of-package labeling, Sugar-sweetened beverages, Water
Young children regularly consume sugary fruit drinks, in part because parents may falsely believe they are healthful due to front-of-package (FOP) claims and imagery. The goal of this study was to assess: 1) the prevalence of FOP claims/imagery on fruit-flavored beverages purchased by U.S. households with 0-5-year-olds, and 2) proportional differences in beverages purchased with More
Keywords: Front-of-package labeling
This study aimed to examine how food environments around family child care homes (FCCHs) are associated with the healthfulness of foods served to children. The study included cross-sectional data from a mail survey of 132 Mississippi FCCHs. Rural FCCHs with higher counts of supermarkets, convenience stores, and produce stores had lower compliance with selected best More
Keywords: Child Care/Preschool, Neighborhood
In 2018, Healthy Eating Research (HER)—a national program of the Robert Wood Johnson Foundation (RWJF)—developed a national research agenda to reduce the consumption of sugar-sweetened beverages (SSB) and increase access to and consumption of safe drinking water among 0- to 5-year-olds. Through this process, it became clear that a lack of consistent recommendations for beverage More
Keywords: Sugar-sweetened beverages, Water
Date: November 2021
Resource Type: Commissioned Research Project Summary
Focus Areas: Beverages Early Childhood