Focus Area: Beverages

Easy-to-Understand Calorie Information Reduces Sugary Drink Purchases Among Teens

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Sugar-sweetened beverages (SSB) are an important contributor to adolescent obesity. One promising environmental strategy to reduce consumption of SSBs is to provide consumers with easily understandable caloric information. This infographic examines the effect of in-store calorie signage on adolescent sugary drink purchases. Findings presented in this infographic come from a related HER-funded journal article.

Reducing Sugar-Sweetened Beverage Consumption by Providing Caloric Information: How Black Adolescents Alter Their Purchases and Whether the Effects Persist

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This paper examines the ways in which adolescents altered the type and size of their purchases of sugar-sweetened beverages (SSBs) in response to an intervention in six corner stores located in lower-income, predominately black neighborhoods in Baltimore, Maryland. Researchers used one of four randomly posted signs with caloric information about a 20 ounce SSB: 1) More

Policy Improves What Beverages are Served to Young Children in Child Care

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In 2011, the U.S. Department of Agriculture began requiring that child-care sites participating in the Child and Adult Care Food Program (CACFP) make drinking water available throughout the day and serve only low-fat or non-fat milk to children ages 2 years and older. In 2012, the California Healthy Beverages in Child Care law additionally required More

Looking Beyond the Marketing Claims of New Beverages: Health Risks of Consuming Sports Drinks, Energy Drinks, Fortified Waters and Other Flavored Beverages

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Consumption of several new categories of ‘fortified’ sugary beverages has increased significantly in recent years. Energy drinks, sports drinks, fruit drinks, flavored waters, and sweetened teas and coffees are heavily marketed and have become popular with children and adolescents as well as adults. This report describes the results of the first comprehensive, scientific study of More

California City Soda Tax Calculator

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The California City Soda Tax Calculator is an online tool that generates estimates of how much revenue a sugar-sweetened beverage tax would raise for incorporated California cities with populations over 25,000 (based on 2010 Census data). The calculator allows for a range of sugar-sweetened beverage taxes from ½ cent to 2 cents per ounce. The researchers More

By Ounce or by Calorie: The Differential Effects of Alternative Sugar-Sweetened Beverage Tax Strategies

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This paper examines the differential effects that taxing sugar-sweetened beverages (SSBs) by calories and by ounce have on beverage demand. Based on sales data from supermarkets across four New York state regions, researchers predict that a calorie-based SSB tax is more effective than an ounce-based tax because it achieves more calorie reduction with a smaller More