Focus Area: Beverages

Looking Beyond the Marketing Claims of New Beverages: Health Risks of Consuming Sports Drinks, Energy Drinks, Fortified Waters and Other Flavored Beverages

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Consumption of several new categories of ‘fortified’ sugary beverages has increased significantly in recent years. Energy drinks, sports drinks, fruit drinks, flavored waters, and sweetened teas and coffees are heavily marketed and have become popular with children and adolescents as well as adults. This report describes the results of the first comprehensive, scientific study of More

California City Soda Tax Calculator

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The California City Soda Tax Calculator is an online tool that generates estimates of how much revenue a sugar-sweetened beverage tax would raise for incorporated California cities with populations over 25,000 (based on 2010 Census data). The calculator allows for a range of sugar-sweetened beverage taxes from ½ cent to 2 cents per ounce. The researchers More

By Ounce or by Calorie: The Differential Effects of Alternative Sugar-Sweetened Beverage Tax Strategies

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This paper examines the differential effects that taxing sugar-sweetened beverages (SSBs) by calories and by ounce have on beverage demand. Based on sales data from supermarkets across four New York state regions, researchers predict that a calorie-based SSB tax is more effective than an ounce-based tax because it achieves more calorie reduction with a smaller More

Tapping Into Water: Key Considerations for Achieving Excellence in School Drinking Water Access

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This paper examines free drinking water access in California public schools. Researchers conducted cross-sectional interviews with administrators from 240 California schools from May to November 2011 to examine the proportion of schools that met excellent water access criteria (i.e., location, density, type, maintenance, and appeal of water sources), school level characteristics associated with excellent water More

Strategic Messaging to Promote Taxation of Sugar-Sweetened Beverages: Lessons from Recent Political Campaigns

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Strategic messaging is used to emphasize certain aspects of issues in policy debates, shaping public views and policy-making processes. This paper explores the use of strategic messaging by proponents of sugar-sweetened beverage (SSB) taxation to influence public opinion, emphasizing the experiences in El Monte and Richmond, Calif., where SSB tax proposals were voted on in More

Americans’ Opinions about Policies to Reduce Consumption of Sugar-Sweetened Beverages

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Strategies to reduce consumption of sugar-sweetened beverages (SSBs) are a key component of public health promotion and obesity prevention, yet the introduction of many of these policies has been met with political controversy. This paper assesses the levels and determinants of U.S. public support for policies to reduce consumption of SSBs. Respondents to an internet-based More