Focus Area: Food Marketing

The New Age of Food Marketing: How Companies are Targeting and Luring Our Kids – and What Advocates Can Do About It

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This report provides a snapshot of five categories of marketing tactics used by fast food, snack food, and soft drink companies to target children and adolescents. These categories include: 1) creating immersive environments; 2) infiltrating social networks; 3) location-based and mobile marketing; 4) collecting personal data; and 5) studying and triggering the subconscious. Descriptions of More

Comparing Front-of-Package Nutrition Labeling Systems

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The provision of nutrition information on food packaging is one strategy to help consumers make food choices. The federal Nutrition Labeling and Education Act enacted in 1990 requires that almost all packaged foods bear a Nutrition Facts panel which includes information such as serving size, calories, and certain nutrients. Despite the availability of this information, More

Issue Brief: Reining in Pester Power Food and Beverage Marketing

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This legal issue brief focuses on “pester power” food and beverage marketing, in which young children are targeted by marketers in an effort to get them to encourage their parents to purchase products for them. In the brief, pester power marketing is analyzed under existing state consumer protection laws and two primary legal theories: (1) More

Major Findings from 50-State Survey of State Consumer Protection Law to Limit Junk Food Marketing to Children

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This report summarizes findings from a 50-state survey of state consumer protection laws to identify key statutes that hold promise to protect children when they are the targets of marketing for unhealthy food and beverage marketing. The authors apply a consumer protection legal framework by dividing children’s food and beverage marketing into three categories: a) More

Industry Progress to Market a Healthful Diet to American Children and Adolescents

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In a 2005 report, Food Marketing to Children and Youth: Threat or Opportunity, an IOM expert committee concluded that prevailing food and beverage marketing practices did not support a healthful diet and provided recommendations to guide diverse stakeholders to promote a healthful diet to children and adolescents. This paper reviews the available evidence between December More

Analyzing the Legal Authority of State Attorneys General to Limit Unfair and Deceptive Digital Food Marketing to Children

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Food marketing that employs computers and mobile devices to engage young people has exploded in recent years and can directly target and geo-locate children, often without parental knowledge. State Attorneys General (AGs) have authority to protect the public from Unfair and Deceptive Acts and Practices (UDAP). Digital marketing that bypasses parents and is designed to More

Examining the Effects of In-Store Marketing on the Purchase of Excess, Non-Nutrient Calories and on Childhood Obesity

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The impact of family food purchasing on child obesity is understudied, and little is known about the roles that consumer shopping behavior and local prices for goods with different nutritional content play in determining obesity prevalence. This project will use unique, nationally-representative scanned UPC data collected by Nielsen over a 12-year period on consumer grocery More

Using New Eye-Tracking Technologies to Assess the Effects of Varied Nutrition Labels on the Selection and Purchase of Healthful Foods

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This study assesses front-of-package nutrition labeling using novel technology (eye tracking) in a population at risk for obesity (urban, lower-income, racial and ethnic minority). Eye tracking allows objective comparison of use of monochromatic Nutrition Keys labels (soon to be added to food packages by the Grocery Manufacturers Association, but currently unevaluated) and color-coded traffic light More

Encouraging Consumption of Water in School and Child Care Settings: Access, Challenges, and Strategies for Improvement

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Children and adolescents are not consuming enough water. Since children spend most of their day in school and child care settings, ensuring that safe, potable water is available in these settings is essential. This article identifies challenges that limit access to drinking water, including deteriorating drinking water infrastructure, limited drinking water availability, insufficient federal meal More