Keyword: In-store marketing

Understanding the Feasibility of Implementing the Recommendations for Minimum Stocking Levels and Marketing Strategies for Small Retail Food Stores

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The purposes of this project are to: 1) understand the barriers and facilitators to the implementation of the Minimum Stocking Levels and Marketing Strategies of Healthful Foods for Small Retail Food Stores recommendations developed in 2015 among stores most likely to face challenges (rural and urban, dollar and family-owned stores), and 2) obtain a baseline More

Evaluating Front-of-Package Nutrition Labels on Low-Income Parents’ Comprehension of Product Healthfulness and on Consumers’ Purchasing Decisions

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The aim of this study is to evaluate different Front-Of-Package labeling systems to determine which may lead consumers to make healthier purchasing decisions and increase consumer comprehension of product healthfulness. RTI Interntational has developed a virtual store environment, iSHOPPE™, which is a web-based three-dimensional consumer research tool that provides the benefit of having a realistic More

Analyzing the Associations between Price Promotions and Health Claims on the Nutrient Profile of Food Purchases

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Despite substantial literature on how to improve the food environment for children, there has been little work examining how price promotions, nutrient-related claims, and their interactions might be associated with the nutrient profile of food purchases, particularly for lower-income and racial/ethnic minority populations. This study will address these gaps using 2008-2012 data for a demographically More

Nutrition Label Viewing During a Food-Selection Task: Front-of-Package Labels vs. Nutrition Facts Labels

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Attention to nutrition information, including reading food labels, can be an effective way to improve dietary behaviors. Research has identified consumer characteristics associated with viewing Nutrition Facts labels; however, little is known about those who view front-of-package nutrition labels. This study examines and quantifies Nutrition Facts and front-of-package nutrition label viewing among American adult consumers. More