Keyword: In-store marketing

Influence of Food Companies’ Brand Mascots and Entertainment Companies’ Cartoon Media Characters on Children’s Diet and Health: A Systematic Review and Research Needs

By

This paper examines the influence of cartoon brand mascots and media characters on diet-related cognitive, behavioral, and health outcomes for children ages 2 to 11 through a review of 11 experimental studies published between 2004 and 2014. Researchers categorized results into outcomes such as character or brand recognition, taste or snack preference, food choice, and More

Infographic: Responsible Food Marketing to Children

By

The marketing of unhealthy foods and beverages to children and youth contributes to poor diet quality, high calorie intake, and excess weight gain. This infographic portrays the reach and impact of marketing unhealthy foods and beverages to children and the need for more responsible food marketing to children. Comprehensive guidelines for responsible food marketing to More

Recommendations for Responsible Food Marketing to Children. Issue Brief

By

The marketing of unhealthy foods to children and youth is a major public health concern. Children in the United States grow up surrounded by food and beverage marketing, which primarily promotes products with excessive amounts of added sugar, salt, and fat, and inadequate amounts of fruits, vegetables, and whole grains. This issue brief outlines a More

Recommendations for Responsible Food Marketing to Children

By

The marketing of unhealthy foods to children and youth is a major public health concern. Children in the United States grow up surrounded by food and beverage marketing, which primarily promotes products with excessive amounts of added sugar, salt, and fat, and inadequate amounts of fruits, vegetables, and whole grains. This document provides a comprehensive More

Food Marketing: Using Toys to Market Children’s Meals

By

Nearly $2 billion is spent yearly by U.S. food and beverage companies to market products to children, with the majority of expenditures promoting less healthful foods and drinks. For restaurants, including toys with children’s meals is the leading form of food marketing directed at children. The practice of child-directed marketing by pairing toys with children’s More

Shopper Response to Front-of-Package Nutrition Labeling Programs: Potential Consumer and Retail Store Benefits

By

Many front-of-package (FOP) nutrition labeling systems have been developed by food retailers and manufactures to help consumers identify more healthful options at the point of purchase. This paper examines how two alternative FOP nutrition labeling systems – reductive and evaluative – affect shoppers’ product evaluations, choices, and retailer evaluations. Reductive FOP systems extract a reduced More

Community-Based Interventions in Prepared-Food Sources: A Systematic Review

By

Foods purchased from prepared food sources (ready-to-eat foods that can be eaten outside the home or brought back or delivered to the home to eat) are now a major part of the American diet and are linked to increased rates of overweight and chronic disease. Prepared food sources may be an important venue for obesity-prevention More

State Law Approaches to Addressing Digital Food Marketing to Youth

By

State consumer protection laws have yet to fully catch up with advances in digital marketing. This report focuses on how existing state consumer protection law can be used to limit harmful digital marketing to children and adolescents. The report describes the key differences between digital and traditional food marketing and discusses a variety of digital More

Examining Contracts and Agreements Between Small-Scale Food Retailers and the Food Industry

By

Small retail food stores are ubiquitous in lower-income, urban settings, and are a major food source among lower-income racial and ethnic minority children and adolescents. Little is known about the types of agreements (e.g., slotting fees, retail promotional programs, exclusive contracts) that small retail food stores may have with manufacturers and distributors of high-sugar, high-fat More