Published: August 2013

ID #: 66952

Journal: J Environ Public Health

Authors: Grigsby-Toussaint DS, Rooney MR

See more related research

Share


This article examines the amount and type of food and beverage product packaging-related marketing observed in retail food stores where mothers of young children in the cities of Champaign and Urbana, Ill., said they commonly shop. It assesses differences between marketing practices by store type, store acceptance of  Supplemental Nutrition Program for Women, Infants, and Children (WIC) food assistance program benefits, and marketing claims. Researchers found that stores that accepted WIC and convenience stores had higher frequencies of marketing compared with non-WIC and grocery stores. Salty snacks and soda had the highest frequency of marketing claims (83.3%), while fruits and vegetables had the lowest frequency (33.3%). Convenience stores were more likely to have marketing claims for available items compared to grocery stores. Nutrition claims were the most common marketing claim across all food items, followed by taste, suggested use, and convenience. Cartoon or spokes-characters were observed as marketing techniques more often than giveaways or television and movie tie-ins, and were used most often to promote candy.

Related Research

September 2011

Observations of Marketing on Food Packaging Targeted to Youth in Retail Food Stores

This paper examines the extent to which foods and beverages marketed to youth on the internet and television are available and marketed in retail food stores. Researchers assessed food marketing strategies in convenience/corner and grocery stores and found that 82% of stores assessed carried items marketed to youth on television or the internet. The items More

November 2009

Examining Food Marketing and Promotion to Children in the Retail Food Store Environment

Food marketing and advertising may be important determinants of childhood obesity. However, empirical attention has focused on television as a vehicle of marketing to children in the home, with limited attention to the broader nutrition environment in which families are embedded. This study will address this gap in the literature by evaluating food marketing targeted More

September 2022

Validating a Nutrition Ranking System for Food Pantries Using the Healthy Eating Index-2015

In 2020, charitable food organizations began adopting Healthy Eating Research (HER) nutrition guidelines, which rank individual foods in tiers (e.g., green, yellow, or red) based on each food’s nutrient profile. This study aimed to validate this HER tier-ranked system against the Healthy Eating Index-2015 (HEI) and develop a formula to summarize the percentages of tier-ranked More