Keyword: Self-regulation

How Television Fast Food Marketing Aimed at Children Compares with Adult Advertisements

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This article compares quick-service restaurant (QSR) television advertisements for children’s meals with adult advertisements from the same company to assess whether companies were complying with their self-regulatory pledges. Researchers coded nationally televised advertisements for visual and audio assessments of branding, toy premiums, movie tie-ins, and depictions of food. They found that almost all of the More

Fast-Food TV Advertising Aimed At Kids

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Fast-food companies emphasize toy giveaways and movie tie-ins when marketing to kids on television, which suggests the industry is not abiding by its own pledges regarding child-directed marketing. Learn more about fast-food marketing and share the infographic below with others.

State Law Approaches to Addressing Digital Food Marketing to Youth

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State consumer protection laws have yet to fully catch up with advances in digital marketing. This report focuses on how existing state consumer protection law can be used to limit harmful digital marketing to children and adolescents. The report describes the key differences between digital and traditional food marketing and discusses a variety of digital More

Food Marketing to Children on U.S. Spanish-Language Television

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This paper analyzes food and beverage advertising on Spanish-language children’s television compared with advertising found on English-language programs. Researchers found that although the amount of food advertising was lower on Spanish-language channels than on English-language programs, the nutritional quality of foods advertised on Spanish-language channels was substantially poorer than on English-language channels. More than 84 More

Food and Beverage Marketing to Children and Adolescents: Limited Progress by 2012, Recommendations for the Future. An Issue Brief

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The marketing of high-calorie and nutrient-poor foods and beverages is linked to overweight and obesity in the United States. American youths are still exposed to a disproportionate amount of marketing for unhealthy products across a variety of media and an examination of research and policy trends related to food and beverage marketing shows that industry More

Food and Beverage Marketing to Children and Adolescents: Limited Progress by 2012, Recommendations for the Future. A Research Review

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The marketing of high-calorie and nutrient-poor foods and beverages is linked to overweight and obesity in the United States. American youths are still exposed to a disproportionate amount of marketing for unhealthy products across a variety of media and an examination of research and policy trends related to food and beverage marketing shows that industry More

Eye-Tracking Children’s Fast-Food Choices as Influenced by Television Advertising

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Children are increasingly exposed to fast-food advertising and are increasingly consuming food from fast-food sources. Under the Children’s Food and Beverage Advertising Initiative (CFBAI), fast-food companies continue to promote fast food to children. Ads directed at children under the age of 12 usually include a variety of components featuring the brand logo, and a mix More

Facts Up Front Versus Traffic Light Food Labels: A Randomized Controlled Trial

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The U.S. food and beverage industry recently released a new front-of-package nutrition labeling system called “Facts Up Front” that will be used on thousands of food products. This article discusses the results of a randomized controlled study to test consumer understanding of the Facts Up Front system compared to the Multiple Traffic Light system. The More

The New Threat of Digital Marketing

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This article provides an overview of the growing digital media and marketing landscape, focusing on four developments that are shaping marketing strategies and techniques: 1) the growth of interactive games and increasing sophistication of augmented realities and other immersive features of digital media; 2) the rapid explosion of social media and the emergence of marketing More

Government and School Progress to Promote a Healthful Diet to American Children and Adolescents: A Comprehensive Review of the Available Evidence

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In a 2005 report, “Food Marketing to Children and Youth: Threat or Opportunity?”, an Institute of Medicine (IOM) expert committee concluded that prevailing food and beverage marketing practices did not support a healthful diet and provided recommendations for diverse stakeholders to promote a healthful diet to children and adolescents. This paper reviews the available evidence More