This pilot study was conducted to determine whether a supermarket double-dollar fruit and vegetable (F&V) incentive increases F&V purchases among low-income families. The study was carried out in a supermarket in a low-income rural Maine community. The participants were low-income and Supplemental Nutrition Assistance Program (SNAP) supermarket customers. The participants received a same-day coupon at checkout for half-off eligible fresh, frozen, or canned F&V over a 4-month period. The study found total weekly F&V spending increased in the intervention group compared to the control with the largest increase in spending for fresh F&V. Customers who were eligible for SNAP saw the greatest F&V spending increases. The study concluded that financial incentives for F&V are an effective strategy for food assistance programs to increase healthy purchases and improve dietary intake in low-income families.
A Supermarket Double-Dollar Incentive Program Increases Purchases of Fresh Fruits and Vegetables Among Low Income Families With Children: The Healthy Double Study
Testing the Effectiveness of a Double-Dollar Incentive Program to Increase Purchases of Fruits and Vegetables
Currently there is much interest in incentivizing the purchase of healthier food items among lower-income populations. The purpose of this project is to pilot test a double-dollar incentive program traditionally used at farmers’ markets to increase purchases of fresh, frozen, and canned fruits and vegetables in a large grocery store … More
Examining the Effects of Taxes and Warning Labels on Parents’ Purchases of Sugar-Sweetened Beverages Using a Choice Experiment
The purpose of this study is to conduct a discrete choice experiment to investigate whether warning labels on Sugar-Sweetened Beverages (SSBs) alter the effectiveness of a tax on SSBs, especially among parents who are Black, Latinx and lower income. The research team will conduct an online choice experiment with 2,700 … More
This study seeks to develop and test the impact of “nudges” in an online grocery store on purchases of fruit drinks and healthier substitutes among a sample of low-income parents of children ages 1-5 years. The goal of this project is to reduce fruit drink intake among low-income children, including … More