This pilot study was conducted to determine whether a supermarket double-dollar fruit and vegetable (F&V) incentive increases F&V purchases among low-income families. The study was carried out in a supermarket in a low-income rural Maine community. The participants were low-income and Supplemental Nutrition Assistance Program (SNAP) supermarket customers. The participants received a same-day coupon at checkout for half-off eligible fresh, frozen, or canned F&V over a 4-month period. The study found total weekly F&V spending increased in the intervention group compared to the control with the largest increase in spending for fresh F&V. Customers who were eligible for SNAP saw the greatest F&V spending increases. The study concluded that financial incentives for F&V are an effective strategy for food assistance programs to increase healthy purchases and improve dietary intake in low-income families.
A Supermarket Double-Dollar Incentive Program Increases Purchases of Fresh Fruits and Vegetables Among Low Income Families With Children: The Healthy Double Study
Testing the Effectiveness of a Double-Dollar Incentive Program to Increase Purchases of Fruits and Vegetables
Currently there is much interest in incentivizing the purchase of healthier food items among lower-income populations. The purpose of this project is to pilot test a double-dollar incentive program traditionally used at farmers’ markets to increase purchases of fresh, frozen, and canned fruits and vegetables in a large grocery store … More
Studying the impact of combining fiscal incentives and disincentives to improve healthy food purchases by low-income households with children
Using economic modeling, this study seeks to advance nutritional equity by identifying ways to lower economic barriers to healthy eating among low-income households with children. This study will identify mechanisms for directing unhealthy food and beverage tax revenues towards healthy incentives, particularly through existing federally-funded, but local and state-run programs … More
Taxing sugar-sweetened beverages (SSBs) has emerged as an important healthy food and weight policy over the past five years. Seven US cities and more than 30 countries across the globe have adopted taxes on sugary drinks. Initial evaluations have found that these taxes raise the prices of sugary drinks and … More