This pilot study was conducted to determine whether a supermarket double-dollar fruit and vegetable (F&V) incentive increases F&V purchases among low-income families. The study was carried out in a supermarket in a low-income rural Maine community. The participants were low-income and Supplemental Nutrition Assistance Program (SNAP) supermarket customers. The participants received a same-day coupon at checkout for half-off eligible fresh, frozen, or canned F&V over a 4-month period. The study found total weekly F&V spending increased in the intervention group compared to the control with the largest increase in spending for fresh F&V. Customers who were eligible for SNAP saw the greatest F&V spending increases. The study concluded that financial incentives for F&V are an effective strategy for food assistance programs to increase healthy purchases and improve dietary intake in low-income families.
A Supermarket Double-Dollar Incentive Program Increases Purchases of Fresh Fruits and Vegetables Among Low Income Families With Children: The Healthy Double Study
Testing the Effectiveness of a Double-Dollar Incentive Program to Increase Purchases of Fruits and Vegetables
Currently there is much interest in incentivizing the purchase of healthier food items among lower-income populations. The purpose of this project is to pilot test a double-dollar incentive program traditionally used at farmers’ markets to increase purchases of fresh, frozen, and canned fruits and vegetables in a large grocery store … More
A Qualitative Study of Parents With Children 6 to 12 Years Old: Use of Restaurant Calorie Labels to Inform the Development of a Messaging Campaign
U.S. law mandates that chain restaurants with 20 or more locations post calorie information on their menus to inform consumers and encourage healthy choices. This study aimed to better understand parents’ perceptions and use of calorie labeling and the types of messages that might increase use. Researchers conducted 10 focus … More
A growing number of consumers are ordering groceries online and picking them up in-store (OOPIS) to limit their exposure to the COVID-19 virus. Although OOPIS has been widely adopted, WIC participants in most states are unable to use OOPIS to redeem their WIC benefits due to significant legal barriers. To … More