Currently there is much interest in incentivizing the purchase of healthier food items among lower-income populations. The purpose of this project is to pilot test a double-dollar incentive program traditionally used at farmers’ markets to increase purchases of fresh, frozen, and canned fruits and vegetables in a large grocery store retail setting (Hannaford). Approximately 400 adult shoppers who live with a child under 18 years of age and regularly use the Hannaford store location will be recruited and enrolled in the study in rural Maine. Investigators will collect baseline purchasing data for all participants, then establish and collect data on both a control and an intervention group. Both groups will receive a 5 percent discount on all purchases at the participating store, and the intervention group will receive an additional “2 for the price of 1” discount on fruits and vegetables. Investigators will compare “per shopping month” fruit and vegetable sales within individuals (pre- to post-intervention) and between individuals (intervention and control) as both total sales of fruit and vegetables and as a percent of total food purchased. Findings from this research will help inform grocery retailer efforts to encourage healthier purchases.
Testing the Effectiveness of a Double-Dollar Incentive Program to Increase Purchases of Fruits and Vegetables
A Supermarket Double-Dollar Incentive Program Increases Purchases of Fresh Fruits and Vegetables Among Low Income Families With Children: The Healthy Double Study
This pilot study was conducted to determine whether a supermarket double-dollar fruit and vegetable (F&V) incentive increases F&V purchases among low-income families. The study was carried out in a supermarket in a low-income rural Maine community. The participants were low-income and Supplemental Nutrition Assistance Program (SNAP) supermarket customers. The participants … More
A Qualitative Study of Parents With Children 6 to 12 Years Old: Use of Restaurant Calorie Labels to Inform the Development of a Messaging Campaign
U.S. law mandates that chain restaurants with 20 or more locations post calorie information on their menus to inform consumers and encourage healthy choices. This study aimed to better understand parents’ perceptions and use of calorie labeling and the types of messages that might increase use. Researchers conducted 10 focus … More
A growing number of consumers are ordering groceries online and picking them up in-store (OOPIS) to limit their exposure to the COVID-19 virus. Although OOPIS has been widely adopted, WIC participants in most states are unable to use OOPIS to redeem their WIC benefits due to significant legal barriers. To … More