Currently there is much interest in incentivizing the purchase of healthier food items among lower-income populations. The purpose of this project is to pilot test a double-dollar incentive program traditionally used at farmers’ markets to increase purchases of fresh, frozen, and canned fruits and vegetables in a large grocery store retail setting (Hannaford). Approximately 400 adult shoppers who live with a child under 18 years of age and regularly use the Hannaford store location will be recruited and enrolled in the study in rural Maine. Investigators will collect baseline purchasing data for all participants, then establish and collect data on both a control and an intervention group. Both groups will receive a 5 percent discount on all purchases at the participating store, and the intervention group will receive an additional “2 for the price of 1” discount on fruits and vegetables. Investigators will compare “per shopping month” fruit and vegetable sales within individuals (pre- to post-intervention) and between individuals (intervention and control) as both total sales of fruit and vegetables and as a percent of total food purchased. Findings from this research will help inform grocery retailer efforts to encourage healthier purchases.
Testing the Effectiveness of a Double-Dollar Incentive Program to Increase Purchases of Fruits and Vegetables
A Supermarket Double-Dollar Incentive Program Increases Purchases of Fresh Fruits and Vegetables Among Low Income Families With Children: The Healthy Double Study
This pilot study was conducted to determine whether a supermarket double-dollar fruit and vegetable (F&V) incentive increases F&V purchases among low-income families. The study was carried out in a supermarket in a low-income rural Maine community. The participants were low-income and Supplemental Nutrition Assistance Program (SNAP) supermarket customers. The participants … More
Federal food programs like the Supplemental Nutrition Assistance Program (SNAP) and the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) are the first line of defense against food insecurity in the United States. However, these benefits are often not sufficient to meet all of the food needs of … More
Assessing Supplement Nutrition Assistance Program families' online food purchasing behaviors to inform policies targeting expansion of SNAP benefits
Online grocery services may be a promising strategy to increase food access by creating systems that increase the self-reliance of communities to meet their food needs; however, there may be unintended consequences that should be considered. Despite the potential to increase healthier choices, individuals may purchase more soft drinks and … More