This article describes two studies on how attractive naming can be implemented in schools to encourage healthier eating in a cost-effective and scalable way. In Study 1, researchers found that children ate more of their carrots when the carrots were named “X-ray Vision Carrots” than when they were named “Food of the Day” or unnamed. In Study 2, researchers found that elementary students were more likely to take a hot vegetable when they were given fun or attractive names. In combination, these studies demonstrated that using an attractive name to describe a healthy food effectively and persistently increased healthy food consumption in elementary schools cafeterias, and that an attractive name intervention is scalable for little to no cost.
Published: October 2012
ID #: 63148
Journal: Prev Med
Authors: Wansink B, Just DR, Payne CR, Klinger MZ
Determining How Small Changes in the Way Snacks and Meals are Presented Influence Their Intake Among 3-5 year OldsThis project uses a series of field experiments in daycare centers to determine how small changes in the way snacks and meals are presented to children, such as pairing foods with attractive names, icons and/or cartoon characters, will change their intake. The study will examine how salience (awareness) and expectations influence the food choices and More